This September, Cos, the minimalist label of the H&M Group, will make an appearance on the schedule of New York Fashion Week. On September 13, the fashion brand is organizing a physical show that will be broadcast via a live stream, according to a press release from the brand.
“NYFW is increasingly becoming a destination for international brands looking to connect with New York City culture and the general American public,” said Steven Kolb, CEO of organizer Council of Fashion Designers of America (CFDA), in the press release. . “Each season we put together an official schedule that reflects creativity, and we’re excited to have Cos part of that this year.”
Cos sealed his presence at New York Fashion Week with a new photo campaign featuring the city as the backdrop. The campaign, which stars American model Paloma Elsesser and also American actor and producer Natasha Lyonne, was shot by Mario Sorrenti.
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