Coronavirus: Rewe wants to make a unique offer – but that backfires: “The situation is serious …”

• Because of the Coronavirus Sars-CoV-2 uncertainty grows.
• People work in many places Hamster purchases and stock up on supplies.
• The marketing department of Rewe provides with one offer for laughs.

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Mannheim – The Coronavirus Infection Sars-CoV-2 has also been taking hold in Germany * for a long time. Many people are unsettled and supermarkets and discounters in particular get people’s fears from one increasing demand from supposed essential utensils to feel.

Rewe and the corona crisis: disinfectants or beer?

On Rewe market in Mannheim, customers recently made a tempting offer: at a special price you could Disinfectant acquire, or also a Sixpack beer of the brand Corona Extra. The Mexican brew eventually got a prominent name and lived through it epidemic probably a turbulent phase.

A corresponding picture that in the popular Best of classifieds Facebook group shared, received great viral popularity with several thousand likes:

Many users take the campaign with a sense of humor, and users have also posted further recordings, some from other Rewe markets with similar ones Marketing gags: So what should you choose, Corona beer or disinfectant? Everyone has to decide this question for themselves. If necessary, you can take both things with you. What is certain, however, is that many face theirs in the face of the threat Humor not lost to have. Or is it?

Corona beer and Sagrotan: That’s why the bizarre Rewe range was discontinued

MANNHEIM24* asked Rewe and asked what happened to theidea came. It turned out that the corresponding action already disappeared from the shelves is because: “The situation is so serious that the action was dismantled,” said a spokeswoman.

She also commented on the creation: The idea sprang from a “young businessman” than both Corona beer as well as that Sagrotan brand disinfectant were delivered together …

Meanwhile, the question arises to what extent the corona virus really makes people Hamster purchases to do? The drugstore chains dm and Rossmann can sing a song about it – and work on an appropriate response.

PF

* Merkur.de and MANNHEIM24 are offers from the nationwide Ippen Digital editors network

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