Corinthians President Augusto Melo Holding Talks with Bookmakers for 2024 Master Sponsorship Deal

President of Corinthians from January 2nd, Augusto Melo is holding talks with two bookmakers and intends to agree with one of them as master sponsor in 2024.

As ge showed on Monday, Neo Química, from Hypera Pharma, will leave the space free on the shirt. According to Augusto, the values ​​treated for the new master are above the R$75 million per year offered by Pixbet to the current management, but rejected by the future board.

The expectation, therefore, is for a contract with very high values ​​in 2024.

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An issue that raises concern in Parque São Jorge, however, is that if Augusto Melo agrees with another betting company, he will have to pay a fine of R$40 million to Pixbet, which has exclusive rights to the shirt. The shirt shoulder display agreement is valid until December 2025.

1 of 1 Matías Rojas displays Corinthians’ number 10 shirt – Photo: Jô Ribeiro/Corinthians Matías Rojas displays Corinthians’ number 10 shirt – Photo: Jô Ribeiro/Corinthians

A partner of Timão since 2021, in a post-pandemic year, Hypera Pharma started paying Corinthians R$18 million per season (a value that, when corrected, would reach R$22 million in 2024).

The trend is for Neo Química to drop the men’s shirt. There is a chance to continue on the women’s team.

When contacted by the reporter to discuss sponsorships, the Corinthians board said that it “does not comment on details of current contracts due to confidentiality clauses”.

See Corinthians’ current sponsorship contracts for the men’s team:

• Neo Química Vitamins – Master – December 2025;
• Banco BMG – Mangas – December 2026;
• Ale – Front top of shirt – December 2023;
• Pixbet – Shoulders – December 2025; Costas – December 2023;
• Everyone’s Card – Meões – December 2024;
• Spani Atacadista – Back hem of the shirt – December 2023;
• UniCesumar – front left side of the shorts – February 2024;
• Lukma – back of shorts – March 2024
• Tele Sena – shirt front hem – June 2024

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2023-12-19 13:24:20
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