Córdoba was present as the main collaborating city at the Gala that the Associated Spanish Event Agencies (AEVEA) organized last night at the Gran Teatro CaixaBank Príncipe Pío in Madrid to present the Aeva Awards, which recognize and promote excellence and best practices in the organization of events in Spain during 2023.
With its presence at this event, Córdoba continues with the strategy of promoting its potential as a destination for conference tourism, known as Mice tourism, an objective in which we are growing and that “we have developed on this occasion before half a thousand people and institutions from the world of culture, cinema, music, theater and television, along with a very large number of professionals from the world of marketing, events and communication,” indicated the Deputy Mayor for Tourism, Daniel García. Ibarrola, who was present at the event. “It is another example of the steps we have been taking to position Córdoba as a preferred destination for the organization of incentive trips and professional events,” stated the delegate.
García Ibarrola commented that Córdoba “is at the forefront in terms of the infrastructure and equipment available to host conventions, fairs and congresses, but we are also a benchmark when it comes to offering authentic immersive experiences to people who participate in the events.” incentive trips. This is possible thanks to our unique tourism offer and that is what makes the difference with any other organizing destination.”
In total, 12 categories have been awarded: Creativity, Design, ESG Experience, Low Cost Experience, Return and Effectiveness, Presence at a Fair or Congress, Sports Event, Cultural Event, Young Promises, Experiential Strategy and Brand Trajectory. In addition, the Honor Award has been given to Asun Santiago, co-founder of the MacGuffin agency and a pioneering figure in the events sector in Spain. García Ibarrola has presented one of the awards, specifically the Best Presence at a Fair or Congress, which went to the Telefónica stand for the 2023 Mobile World Congress.
The jury, made up of 23 prestigious personalities from the communication, marketing and events sector, highlighted the high quality of the works presented, specifically 145.
2024-02-22 13:57:30
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