Coordinator – influencer and affiliate marketing | Coco Village x Mastermind Toys | Works

Coco Village, a Quebec startup founded in 2018, has been the house brand of Mastermind Toys since April 2024. We specialize in toys for children aged 0-5, especially in wood. Our products are affordable, gender neutral, minimalist and sustainable.

Mastermind Toys is Canada’s largest retailer of children’s toys and books.

See the article “Coco Village Joins Mastermind Toys”: https://cocovillage.com/fr/pages/coco-village-joins-mastermind-toys

We strongly believe that play is children’s work. We have a customer-centric culture, which starts with the employee experience!

THE GAILD
We are looking for a highly organized Associate Program and Influencer Marketing Coordinator to join the marketing team. Reporting to the Brand Outreach Manager, the Coordinator will be responsible for managing and expanding our Affiliate and Influencer channels, transforming them into key acquisition channels to support the company’s growth.

Affiliate program management

• Track and manage a current database of affiliates and influencers, ensuring relationships are maintained and renewed.
• Recruit new affiliates and influencers to expand the program and build brand reach.
• Develop strategies to improve affiliate program performance, including negotiating commission rates and creating incentive programs.
• Track, analyze and report affiliate performance, using data to make informed decisions that optimize campaigns and maximize return on investment (ROI).
• Collaborate with internal teams to align affiliate activities with overall marketing strategies.

Influencer marketing

• Identify and build relationships with new influencers that align with Coco Village’s brand and marketing goals.
• Develop and execute influencer marketing campaigns, ensuring they meet performance goals and resonate with target audiences.
• Negotiate contracts and compensation with influencers, ensuring mutually beneficial partnerships.
• Monitor and analyze the success of influencer campaigns, adjusting strategies as needed to ensure continued growth and increased effectiveness.
• Stay informed about industry trends, technologies and best practices in influencer marketing.

Strategic partnerships

• Develop new strategic partnerships that develop affiliate and influencer programs, ensuring alignment with company growth goals.
• Participate in the planning and execution of special events involving affiliates and influencers, helping to increase exposure and impact.

THE IDEAL MAN

• Degree in marketing, communications, or related field.
• 2-4 years of experience in affiliate marketing, influencer marketing or similar role.
• Strong understanding of digital marketing, social media platforms and affiliate marketing strategies.
• Excellent organizational skills, with the ability to manage multiple projects and meet tight deadlines.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and negotiation skills, with proven ability to build and maintain relationships.
• Bilingualism in English and French is essential.
• Interest and ability to travel within Canada and abroad

GROUPS

All benefits are offered for rent!

• Flexible hybrid working mode (average of 3 days in person)
• Flexible work schedule
• Flexible dress code
• A comprehensive and affordable group insurance plan, including telemedicine
• Employee assistance program (more for legal assistance, personal finance, health, etc.)
• Paid leave, beyond CNESST standards
• MacBook Pro four
• Free parking
• Discounts on Mastermind Toys and Coco Village products, as well as products / services from 200 business partners
• An inclusive, diverse, young-minded, creative, enlightened and dynamic team
• Travel expenses paid by the employer

GOOD LUCK TO THE SON

• Type of employment: Regular full-time
• Start date: As soon as possible
• Headquarters: 50 rue St-Charles Ouest, Vieux-Longueuil

LYRICS
Do you want to join the adventure? Send us your CV and portfolio now!

We sincerely thank all applicants for their interest in the position. Only those selected for an interview will be contacted.

We are committed to providing accommodations for applicants with disabilities throughout the recruitment and selection process. We are able to consult with you to determine what changes are necessary to meet your accessibility needs.