/data/photo/2021/03/27/605ea273a85e5.jpg "Cool, Erigo’s Local Brand Ads Appear on Times Square New York Page all")
KOMPAS.com – Brand lokal Erigo recently, it has been widely discussed on various social media, from Twitter, Instagram, to TikTok.
The reason is, ads from this brand appear on billboard Times Square, New York.
“Erigo is coming to New York. With pride for Indonesian youth, @erigostore can bring the name Brand Fashion from Indonesia to New York, USA, “said the photo caption in one of the uploaded videos on the Instagram account @erigostore.
As for advertising on billboard The show features Erigo’s campaign with an e-commerce company, with a number of models posing in Erigo’s clothing collections.
However, besides that, Erigo also includes a #StopAsianHate message on their ad.
The hashtag has been widely echoed in recent days to voice rejection of racism that is accepted by Asians living in the United States.
Erigo’s founder, Muhammad Sadad, explained through his Instagram upload that Erigo as a brand from Indonesia felt the need to participate in spreading the message.
“Erigo is the only brand from Asia that has spread the #StopAsianHate message through Billboard Times Square, “tulis Sadad.
Also read: Trending Stop Asian Hate on Twitter, What’s Happening?
Sandiaga admitted that he was proud to see Erigo as a local product that could go global.
“Proud!!! Can see the products of Indonesia’s creative economy worldwide. Do not hesitate to place the ad in Times Square, an area in New York City that is the center of tourism & the creative economy, “wrote Sandiaga in a tweet on his Twitter account.
The former Deputy Governor of DKI Jakarta hopes that Erigo’s steps can inspire other young people to continue to pursue their dreams.
Proud!!! Can see the products of Indonesia’s creative economy worldwide. Do not hesitate to place the ad in Times Square, an area in New York City that is the center of tourism & the creative economy. pic.twitter.com/zrIeRH6DT9
– Sandiaga Salahuddin Uno (@sandiuno) March 25, 2021
Also read: This is a local brand that carries the concept of sustainable fashion
Several celebrities and influencers also congratulated Erigo, including one of them influence streetwear Tirta Mandira Hudhi or known as Dr. Tirta.
Through his upload on Instagram, Dr. Tirta expressed his admiration for Erigo’s achievements and at the same time reminisced about his first meeting with Sadad.
“I didn’t think it was 4 years ago I only knew from an event d Bandung da event @expossure_yk d @plazaambarrukmo, 4-5 years ago, still remember selling joggerpants + flannel at that time. I witnessed it. Sadad carrying sacks filled with stock items HAHAHA.”
Meanwhile, until this news was broadcast, Erigo’s party had not yet responded to the interview request from Kompas.com.
Erigo itself is a clothing line that provides various items suitable for daily activities or traveling.
Most recently, this brand has just launched a collection of Coach Jackets Two Tone Series and New Pullover Series.
Also read: The quality of local brand beauty products is considered equal to foreign products
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