Hosted by actor Ki Eun-se, cooking experts and popular guests are invited to each episode.
Combining storytelling with gastronomy… Growing interest in ‘cooking with talk’
After seeing the recipe, I bought the product ‘suddenly’… Content-linked ‘fun e-commerce’
SSG.com’s cooking web entertainment show ‘Eunse’s Gourmet View’, which was released through its YouTube channel Supermarket on the 31st of last month, is gaining popularity. ‘Eunse’s Gourmet View’ is a cooking talk show in which actor Ki Eunse serves as the host and cooks and talks with various guests. SSG.com plans to present a variety of contents by inviting celebrities from various fields, including cooking experts as well as popular actors and singers, in each episode.
A cooking talk show is changing viewers’ dinner menus.
SSG.com (SSG.com) recently launched its YouTube channel Supermarket.
Cooking web entertainment was released.
Amid fierce competition in the online and offline grocery market,
Let’s look at the differentiated product competitiveness of premium grocery stores.
The plan is to communicate with potential customers.
‘Gourmet restaurant of silver times’… Hot topic guest invitation
‘Eunse’s Gourmet Hall’ invites hot topics as guests. Chef Jeong Ji-seon (left), who became a hot topic after advancing to the top 8 of a cooking competition program, appeared on the broadcast released on the 14th.
Actor Ki Eun-se (right) and chef Ji-seon Jeong are talking about recipes.
Web entertainment, which debuted on the 31st of last month, is a cooking talk show in which actor Ki Eun-se serves as host and cooks and talks with various guests. We focused on naturally introducing the premium food ingredients handled by Ssuk.com and various recipes using them.
In particular, Sseok.com attracts the attention of viewers by inviting hot topics as guests in each episode. The goal is to present a variety of content by inviting celebrities from various fields, including cooking experts as well as popular actors and singers.
In the episode released on the 14th, Chef Jeong Ji-seon, who recently advanced to the top 8 in a cooking entertainment program, appeared and revealed the special menu Mara black cod recipe for the first time. Ssuk.com is holding a joint special exhibition to introduce the recipes needed to make the dishes presented by the contestants and to collect and display the ingredients.
Premium grocery through cooking and conversation
SSG.com is holding a content-related special exhibition through its food vertical specialty hall, Gourmet Hall.
The biggest reason why Sseok.com chose a content commerce strategy is to naturally expose the premium products of the gourmet restaurant by combining cooking and talk.
The Gourmet Hall is a premium food specialty hall of Sseok.com, a highly reliable premium grocery store. You can find a variety of products in one place, from hard-to-find fresh foods to processed foods from famous domestic and international brands, and individual products.
The reason why gourmet halls are particularly popular is because of the visual materials and storytelling elements provided to help visitors vividly explore the products. It displays photos of appetizing food that stimulate the five senses and short videos that teach how to enjoy food deliciously. Each week, one representative product is selected and information on the variety, cooking method, and storage method is also provided.
which was introduced this time, is evaluated as an example of a more three-dimensional development of the storytelling of existing gourmet restaurants. We expanded our contacts to external channels such as YouTube, and the way products were introduced became more natural.
Introduce recipes and link them to special exhibitions, and sales increase as well.
In the special exhibition, broadcast recipes are introduced.
Another reason why Suk.com chose content commerce is that it is easy to link products introduced through content in the form of recipes and link them with marketing such as special exhibitions and promotions.
This strategy is also leading to concrete results. According to Ssuk.com, from the 31st of last month, when the first episode was released and the associated special exhibition began, to the 12th of this month, sales of products introduced through content increased by 20% compared to the same period last month.
In particular, sales of the representative products, Jou 1++ No. 9 Korean Beef Gwangyang-style Bulgogi and Arongsae Boiled Pork, soared by 324%, and sales of three types of Umatare sauce soared by 74%.
Sseok.com’s goal is to continue to communicate with consumers through content commerce and create long-term relationships. We plan to attract interest and participation by organizing various special exhibitions with the theme of cooking and premium food ingredients, while introducing various recipes and unique content that consumers can easily use in their daily lives.
An official at Sseok.com said, “As the number of consumers who value fun and usefulness increases, marketing linked to content is becoming more important than simple promotions.” He added, “We will continue to communicate in various ways so that people can naturally experience the premium products of the gourmet restaurant.” .
