CCTV News: The country is prosperous and prosperous, and the full moon is a new chapter. The 19th Hangzhou Asian Games came to a successful conclusion. The national brand Lengsuanling joined hands with the main station’s new media to live broadcast the accompanying program “Bianyi Young’s Asian Games” to watch the grand event and participate in the grand event with the people. As the top, most powerful and most appealing comprehensive program of CCTV New Media Hangzhou Asian Games in China, “Buyi Young’s Asian Games” conveys Leng Suan Ling’s brand value proposition of “no fear of sensitivity” from a unique and professional perspective. Leave a wonderful memory of the Asian Games in the minds of the audience.
Join hands with Asian Games to refresh glory
The program is broadcast through multiple ports of CCTV new media such as CCTV Sports, CCTV, CCTV.com, CCTV Video, etc. It invites CCTV celebrities, sports experts and champion athletes as guests to use sports events as interactive topics to interact with online audiences. , during the hot period of the live broadcast of the event, Leng Suan Ling’s fancy oral broadcasts continued to be output, and the host, a famous speaker who has been deeply involved in the industry for many years, displayed the products hand-held, focusing on professional concentration to express the brand value proposition of “no fear of sensitivity, refreshing glory”, and the product immersive experience and User emotional interaction has been improved, and the Asian Games communication content is deeply bound to the brand, achieving resonance among brand + consumers + Asian Games.
Following the trends of the Asian Games, Lengsuanling worked hard to convey the good news of the Asian Games to the public, record scenes of highlight scenes that have been recorded in history, freeze the glorious moments of the Asian Games, convey the unique charm of competitive sports, and highlight the high-spirited style of athletes of the times.
Help out and witness the glory
On the field, there are fearless competitions, and there are also warm blessings for each other. Lengsuanling joins hands with brand spokesperson Wu Lei, as well as world champions Yao Jinnan, Lu Bo and Qiao Ting to cheer for the athletes who are fighting hard in the field, interpreting “fearless” The connotation of “Sensitivity, Refreshing Glory” shows the positive image of mutual love and friendship among Asian people to the world, ignites the enthusiasm of applause, gathers the strength of unity, and plays the strong voice of the times of “sharing the same love, sharing together”.
The grand event has come to an end, and the emotions are ups and downs, but the pace of conveying and promoting the spirit of sports will never stop. Leng Suan Ling takes the competitive scene of hard work and improvement as the anchor, puts forward the brand proposition of “refreshing glory without fear of sensitivity”, and participates in the discussion of the connotation of the Asian Games. The total brand exposure in the “Bi Yi Young Asian Games” program reached 2.2 billion, related The cumulative social reading volume on Weibo has exceeded 110 million. Leng Suan Ling used the hot spots of the event to increase brand exposure and at the same time arouse the emotional resonance of the national public. “Be fearless and sensitive, refresh the glory” not only belongs to sports events and athletes, but also the cultural spirit of hard work and improvement, unyielding and tenacity in the bones of the Chinese people.
In order to achieve the development goal of China’s oral health, Lengsuanling is also constantly reaching new heights in the development of the industry. With thirty years of dedicated research and concentration, it has withstood one round after another under the severe test of the times. Baptized by the market, it has also completed transformations again and again, finally letting the world see the professional power from China.
“Work hard and achieve great results”, Dengkang Dental, the parent company of Lengsuanling brand, will continue to explore the organic combination of products and culture, brand and communication, and demonstrate the new power of classic domestic products. At the same time, we will better serve consumers, improve the overall oral health level of the nation, become the world’s leading professional oral health and beauty industry leader, create a happy life for people, and create value for society.
2023-10-25 03:35:11
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