Kingthe company that develops the popular video game candy Crush SagaI had been announcing it for days: I wanted to celebrate in style the 10th anniversary of which maybe it is the game telephones mobile phones with more addictive potential, and certainly, one of the most successful and with the highest profits in the industry. Said and done. This Thursday night left you speechless New York with a amazing night show with drones in the clear sky of the city that never sleeps.
Was it a bird? A plane or maybe a UFO? No, 500 drones with LED light illuminated the ‘horizon‘in New York and delighted citizens with a synchronized display 10 minutes. There was no lack of music and a great party Battery parklocated south of Manhattan.
Iconic figures in the sky
The small unmanned aircraft formed the silhouettes of the most iconic figures of Candy Crush. The main claim was Switch offthe protagonist of the game, with her lollipop caramel. There was no lack of Mr. Yeti and Mr. Toffee and, of course, the Gum Troll, the main antagonist of the saga and who hinders the players during the 12,275 levels Of the game.
Exhibition surrounded by controversy
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The show was not spared dispute. Local authorities and several environmental organizations have criticized that it was free advertising and what it would generate noise pollution y light useless, as well as disturbing the animals in the large park. They have no reason. For a moment, the New York ‘skyline’ became “the largest screen on the planetKing’s head of marketing, Fernanda Romano, boasted.
In addition, they complained that King broke local laws. The New York City Council bans drones from flying within the city limits. In order not to violate the art restrictions from airspacethe company asked the neighbor for permits New Jerseywhich did not oppose the take-off of drones from its municipal limits.
