It is a creation by photographer Paul Rousteau which was selected this week to associate a pictorial identity with the next edition of Roland-Garros. An ocher Parisian panorama overlooking the Seine with a reflection of a tennis court and a yellow ball as the sun. Visually, the 2024 poster is a success but the way it was created divides.
Since 1980, the French Tennis Federation has given a contemporary artist the opportunity to create the Roland-Garros poster. This year, she chose to entrust this achievement, the 45th in the history of the tournament, to photographer Paul Rousteau.
Paul Rousteau with and… pic.twitter.com/kCnmHUMBeW— Roland-Garros (@rolandgarros) December 20, 2023
To achieve such a result, Paul Rousteau used artificial intelligence and Midjourney software. “ Artificial intelligence makes it possible to realize crazy ideas without too much budget. If I had to transform all the Haussmann buildings to ocher, I would have had to get up early. It makes impossible things possible », breathes its author in an interview given to BFM TV.
The tradition was to entrust an artist with the creation of a “pictorial” work. I agree with the title of this article. The splendor of mediocracy.
“Absolutely pathetic”: why the Roland-Garros 2024 poster is debated via @the Parisian— Bernard Giudicelli (@bgiudicelli_pr) December 23, 2023
On the Web, however, there are numerous testimonies of indignation. Testimonies relayed in particular in an article in Le Parisien entitled ““Absolutely pathetic”: why the poster for Roland-Garros 2024 is controversial” to which the former president of the French Tennis Federation Bernard Giudicelli fully subscribes. “ The tradition was to entrust an artist with the creation of a “pictorial” work. I agree with the title of this article. The splendor of mediocracy “, thunders the latter.
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2023-12-24 18:08:15
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