Despite the success and high income of the American film “Civil War,” its makers came under violent attack because they started promoting it through artificially created advertising posters artificial
The American company A24 published 5 advertising posters showing the destruction in several American cities after the separatist party tore them apart and turned them into unlivable cities.
The Hollywood Reporter said that the posters made the audience excited to watch the film, which had a production cost of $50 million, but the shock was that the events they saw were not inside the movie in the cinema without what they saw on the posters.
Critics believed it was a fake promotion that used artificial intelligence, and many expressed their displeasure on social media, as the company sold them “deception and lies” to lure them in. watched the movie.
While some expressed their respect for the company and their shock at its behavior, others attacked the idea of resorting to artificial intelligence to deceive people, pointing out several errors experiential and distortion of obvious natural landmarks.
They gave the example that the Marina Towers in Chicago are located on the same side of the river, but in the advertising pictures they appeared opposite each other, while the wreck of the city of Miami showed a car with only three doors, and the size of a giant swan in Lake Los Angeles.
As for the reason for using artificial intelligence to promote the film, a source close to the company told the newspaper that the release of ads helps to see the national impact of the imaginary war. which it shows.
While he confirmed that it was made using artificial intelligence, he pointed out that it was inspired by the feel of the film, even if it wasn’t included in it, so the producers wanted their idea brought closer to social media with powerful images of famous landmarks that had turned into a miserable situation.
Despite the hype the film generated, it opened with a better-than-expected $25.7 million, according to the newspaper. She also pointed out that the film’s author and director, Alex Garland, is the same man who directed the 2014 film Ex Machina, whose story revolves around the dangers of artificial intelligence.
