As has already happened in the past, controversy erupts over the maxi inflatable mortar used by the Liguria Region as part of the #Pesto Masterpiece of Liguria tourism promotion campaign. After London, Sestriere and Sanremo it has dropped anchor in the center of Milan, in Darsena and here it will remain until Sunday 7 April for a series of events and activities linked to our territory and our gastronomic speciality.
Sansa: “Half a million for the world to make fun of”
The opposition regional councilor Ferruccio Sansa goes on the attack, writing on social media: “Half a million euros to make us fool around half the world. Usually it’s free. With Toti, however, it costs. At least half a million to bring walking the mortar: London, Sestriere, Sanremo, Genoa. And now Milan. We can’t get rid of it anymore.”
Cavo (Lista Toti): “The growth of Liguria comes out of our mortar”
The reply from Ilaria Cavo, coordinator of Lista Toti, present in Milan for the presentation of the #Pesto Masterpiece of Liguria campaign is ready: “It’s almost hard to understand them – she states in a note -. For years they believed that the mortar was used to crush us inside the water. Now that they see him return as a symbol of Liguria’s success in the world, Ferruccio Sansa and his supporters of happy degrowth go crazy.”
“And yet every day the data, the facts tell about our Liguria, that of growth. Yes, even that of mortar and pesto – continues Cavo – which, thanks to a new image, has started to thrive again in Italy and abroad. Have you noticed, Sansa, that even today it has emerged that Liguria is the region of Italy with the highest percentage of graduates, ahead of Lombardy? He doesn’t read the numbers which demonstrate how employment grew in 2023 by 2.7 % (while on average, in Italy, there was a +2.1%, in the North West a +1.6%), how female employment increased (+5.4%), and stable contracts (+ 2.4% permanent workers and -4.2% temporary workers)”.
“The mortar and pesto are known all over the world together with our territory – concludes Cavo -. Yet Sansa would claim to give us promotion and communication lessons after Liguria in 2023 (record year for tourism with over 15 million visitors) witnessed an increase in foreign tourists (+ 21%), exports in 2022 exceeded 10 billion euros for the first time, recording a 33% increase compared to 2021 against a national average of +20%. success still found today in Milan by the pesto and inflatable tour which has now become iconic, ask the mayor Giuseppe Sala, who hosted and exalted Liguria, presenting the initiative with us. Resign yourself to Sansa and continue to use as it believes its sad mortar to be a rear-line war, a gray trench of attrition. We continue to pound, and with the pesto green we continue to make Liguria flourish again”.
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2024-04-07 16:35:20
#Maxi #pesto #mortar #Milan #controversy
