Activision seems to be having a huge challenge attracting a European audience with Call of Duty League, at least that’s what the rebranding and team sports seem to suggest.
After Paris Legion moved to Las Vegas before the start of last season, the London Royal Ravens have also now left Europe in favor of the United States, now known as the Carolina Royal Ravens.
It’s a somewhat odd rebrand, as the team is called the Royal Ravens due to its location in the host city of the British Monarchy and due to the history of the British Royal Family and the ravens that reside in the Tower of London. Now the team keeps the Royal part because it’s moving to Carolina, which is also considered Queen City, but as for the Ravens part, it really feels like grabbing at straws.
“We are excited to announce that we will be bringing our Royal Wings to the Queen City in Charlotte, North Carolina. The Royal Ravens’ next chapter will be fueled by the energy, culture and resilience of Carolina.
“We would like to thank all our London fans. From hosting the first CDL Major for you in 2020, to this moment, your passion for our team and the games we have played has been unmatched. We will always be grateful to us for flying the flag for Great Britain four years and the support you have given us.
“From England to the Queen City, we are the Royal Ravens”.
What do you think of this rebranding?
