An advertisement from the Conservative Party of Canada causes uneasiness among a Quebec family whose image was used.
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This advertisement was removed a few days after being posted online.
Members of this family appear in an ad targeting the Trudeau government’s responsibility for inflation, or “Justinflation” as the Conservatives call it.
The family photo used, taken in 2016, comes from an image bank.
Obviously, the models and the photographer must sign a contract for this type of commercial avenue.
In this image, we see labels affixed with messages such as “can’t pay the mortgage” to the members of this family.
Marthe Duquet is particularly uncomfortable with the use made of it.
“My children have no difficulty paying their mortgage and we eat three times a day very easily. The children are grown up now because it’s already been 7 years. They are all big girls who work and have no difficulties,” she maintains.
This is also the case for the photographer who took this photo.
“I am very uncomfortable,” expresses Martine Doucet, “because I constantly recruit models in exchange for photos and I tell them that there will be no defamation and if there are sensitive uses, we will try to protect them.”
A reaction from the Conservative Party is expected later on Wednesday.
2023-09-19 19:43:01
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