original title:Continuing the promise of Winter Olympics, China’s ice and snow season begins in earnest
Winter is coming, and the ice and snow covenant is restarted. After the Beijing Winter Olympics, another ice and snow season is approaching, and many places in our country have launched exciting ice and snow activities. The event ignited sports passion and the industrial economy continued to heat up.
Since mid-November, international and domestic high-level ice and snow events have begun in Winter Olympic venues one after another, making full use of the legacy of the Beijing Winter Olympics to bring an “ice and snow feast” to the people. Across the country, ski resorts are opening up one after another, and ski enthusiasts are enjoying it. New products and new experiences continue to consolidate and expand the results of “driving 300 million people to participate in ice and snow sports” and promote the integrated development of the sports, culture and tourism industry.
Top events “ignite” Winter Olympics venues
From the 17th to the 19th, the International Snowmobile Federation Snowmobile and Skeleton World Cup was held in Yanqing at the National Snowmobile and Sled Center “Snow Dragon”. The German team won all 5 gold medals, and the Chinese players won 2 silver and 2 bronze. Historical breakthrough. Most of the spectators were watching the snowmobile competition in the starting area for the first time. The contestants climbed onto the ice and rushed to the track with the cheers of the audience. The fiery scene withstood the cold of Xiaohaituo Mountain.
The picture shows the “Snow Dragon” of the National Snowmobile and Sled Center taken on March 16, 2022.Photo by Xinhua News Agency reporter Chen Yichen
Zhang Yuhan from Zhangshanying School in Yanqing District, Beijing also came to the “Xueyoulong” with his classmates before the game to watch the training and communicate with the athletes and take photos. “This is my first time to watch athletes training up close. They still devote themselves to training in a low temperature environment. It is really admirable.” Zhang Yuhan planted “ice and snow seeds” in his heart, “I hope there will be more opportunities in the future Experience and understand ice and snow sports, exercise your body and improve your willpower.”
It is understood that Yanqing District will explore the establishment of youth snowmobile and sled teams during this ice and snow season, organize youth ice and snow sports teams to conduct competitions and training, comprehensively promote ice and snow sports, and strengthen the training of reserve talents for snowmobile and sled projects.
Nowadays, more and more ice and snow events are held in China. People can not only enjoy high-level competitions at home, but also make ice and snow sports closer to public life. Also last weekend, the International Skating Union Speed Skating World Cup Beijing Station was held at the “Ice Ribbon” of the National Speed Skating Stadium, achieving a seamless switch between “the fastest ice” and “the ice for the masses”. Since the “Ice Ribbon” was officially opened to the public in July 2022, it has received more than 500,000 tourists, boosting the sales of cultural and creative products and souvenirs around the venue. Chen Jie, deputy director of the Beijing Municipal Sports Bureau, said that Beijing will make full use of Winter Olympics heritage such as venues, talents, and culture to promote the high-quality integrated development of industries such as “sports + consumption” and “sports + culture and tourism.”
On November 17, Chinese player Chen Xiangyu (right) sprinted in the women’s 1500m Group B competition at the ISU Speed Skating World Cup (Beijing Station).Photo by Xinhua News Agency reporter Ding Xu
This year’s snow season, there are many world-class ice and snow events in Beijing and Zhangjiakou, such as the International Snowboard and Freestyle Skiing Halfpipe World Cup, the International Skating Union World Figure Skating Grand Prix Finals, the Short Track Speed Skating World Cup, etc. These events will undoubtedly add new highlights to the construction of the Beijing-Zhangjiakou sports and cultural tourism belt.
Ice and snow craze has set off across the country
The public’s participation in and love for ice and snow sports is one of the most precious legacies of the Beijing Winter Olympics. In the first snow season that was fully opened after the epidemic, Beijing, Hebei, Jilin and other places in the north took the lead in “opening up skiing”, and the ski resorts were bustling with activity; ice and snow activities in many places in the south were well prepared, and mass ice and snow sports were also developing.
As many large ski resorts such as Taiwu and Fulong in Chongli District, Zhangjiakou City, Hebei Province have opened their ski resorts, skiers from all over the country have poured into the Winter Olympics town. Some ski resorts have received more than 20,000 tourists on weekends. , various activities and high-quality supporting services make the new snow season highly anticipated.
“We started snowmaking work on November 14, and currently open the entertainment snow park and 13 ski trails.” Ren Xiaoqiang, brand manager of Taiwu Ski Resort, said, “This year the ski resort has upgraded its entertainment supporting facilities, including SPA, bars, KTV, With 6D cinemas, etc., the ‘white’ holiday life will be even richer.”
Fulong Ski Resort, which has been favored by young tourists in recent years, has introduced more than 30 new catering brands this snow season, and has made overall improvements in accommodation services. Zou Zhongqiao, general manager of Fulong Ski Resort, said: “The total number of passengers in Fulong this summer is around 700,000, which gives us confidence in our winter operations.”
On February 3, 2022, the Beijing Winter Olympics torch was passed at Fulong Ski Resort in Chongli, Zhangjiakou, Hebei Province. The picture shows the fire guard lighting the torch of torchbearer Liu Fang (first from right).Photo by Xinhua News Agency reporter Luo Xuefeng
In Yanqing District, Beijing, separated from Chongli Mountain, Shijinglong Ski Resort welcomed its first ski on the 18th, and many ski enthusiasts enjoyed the charm of ice and snow sports. “The long-awaited ‘opening’ is finally here. I specially made an appointment with my friends to come to Yanqing from Chaoyang, Beijing early in the morning, just to catch this wave of ‘first skiing’. As soon as I entered the ski resort, I was very excited. There are so many people today. Ski a few laps!” said Han Rui, a ski enthusiast.
“As the first ski resort to open in Beijing this year, we are well prepared to welcome the large flow of passengers.” Liu Yingkai, general manager of Shijinglong Ski Resort, said, “We have introduced many brand merchants this year, aiming to create a one-stop place for food, accommodation and entertainment. We hope everyone has a great time at the ski resort.”
Jilin Province, located in the world’s “Golden Ice and Snow Latitude Zone” and the core area of Northeast Asia’s ice and snow resources, also held an “opening” ceremony for the province’s new snow season on the 18th. According to incomplete statistics, Jilin Province has built 75 ski resorts, 14 skating halls, more than 400 ice rinks, and nearly a hundred ice and snow parks, which can meet tourists’ diverse needs for ice and snow.
In the south, where ice and snow resources are scarce, people’s enthusiasm for ice and snow is equally high. The number of indoor and outdoor ski resorts in the south continues to increase, and the product supply is diversified, stimulating people’s enthusiasm to participate in ice and snow sports.
On November 18, 2023, a child skied at Vanke Songhua Lake Resort in Jilin City.Photo by Xinhua News Agency reporter Xu Chang
On the 22nd, the 25th Jinfoshan Ice and Snow Season in Nanchuan District, Chongqing officially kicked off. Visitors to the Jinfo Mountain Scenic Area can not only experience ice and snow sports such as skiing and snowmobiles, but also enjoy meteorological landscapes such as the snow-covered mountains, mountain snowfields, cloud waterfalls, and rime in winter, and appreciate the beautiful scenery of the southern snowfields.
The world of ice and snow is also a mountain of gold and silver
In recent years, under the upsurge of the Beijing Winter Olympics, China’s ice and snow consumption has ushered in new trends and new characteristics. The ice and snow economy continues to heat up, and winter sports and ice and snow tourism have become new growth points.
Zhangjiakou Winter Olympic Village recently celebrated its “village opening” ceremony this winter. Nearly 300 “villagers” gathered together and held a series of activities such as “village committee” elections, band performances, and a second-hand market. From being the home of Winter Olympic athletes to now being a “holiday gathering place” for snow enthusiasts, Zhangjiakou Winter Olympic Village has actively developed post-game uses of the venues and strived to integrate into the construction of the Beijing-Zhangjiakou Sports Culture Tourism Belt.
“These events and activities rely on various high-quality local resources and make full use of the Winter Olympics venues and facilities. We look forward to achieving more results in ice and snow sports competitions, national fitness exchanges, and youth sports reserve talent training.” Huang Jianjun, deputy director of the Zhangjiakou Municipal Sports Bureau explain.
On November 18, ski enthusiasts skied at Vanke Songhua Lake Resort in Jilin City, Jilin Province.Photo by Xinhua News Agency reporter Xu Chang
Focusing on the new snow season, many ski resorts have been renovated and upgraded. On the occasion of the new snow season, many ski resorts in Jilin Province have increased the number of ski trails, extended the length of the ski trails, upgraded infrastructure, and improved service formats. The total number of ski trails in Beidahu Ski Resort has increased from 47 in the last ski season to 64, the length of the ski trails has increased from 61 kilometers to 72 kilometers, and the number of open ski trails at night has increased to 4. Vanke Songhua Lake Ski Resort has added 200,000 square meters of V-PARK terrain ski trails and more than 6,000 beds.
Meituan data shows that since the beginning of November, the number of group buying orders for ski tickets has increased by 209% compared with the same period in 2019. Qunar’s big data shows that searches related to “skiing” on the platform have increased significantly, and the number of ski resort ticket bookings across the country has increased by 147% compared with the same period in 2019.
It is reported that Jilin Province continues to increase investment in the ice and snow industry, and will develop the ice and snow economy and build a strong ice and snow province as a breakthrough to promote the conversion of new and old driving forces and upgrade the economic structure. Relying on the endowment of ecological resources and mobilizing the efforts of the entire province, we will build a characteristic modern ice and snow industry. industrial system. Let the world of ice and snow become a paradise for the people and a new addition to the development of the cultural tourism industry.
On November 18, ski enthusiasts skied at Vanke Songhua Lake Resort in Jilin City, Jilin Province.Photo by Xinhua News Agency reporter Xu Chang
The “Jilin Province Tourism Trillion-level Industry Target Action Plan” proposes to strive to achieve the goal of a trillion-level tourism industry within five years. Among them, the scale of the ice and snow tourism industry strives to exceed 500 billion yuan.
Looking across the country, many places are constantly exploring the “ice and snow +” model, combining ice and snow with cultural tourism products such as ice lanterns, B&Bs, hot springs, and folk customs, and continuing to support the high-quality development of ice and snow sports, culture, equipment manufacturing and other industries, making ice and snow “cold resources” “Continuously transformed into “thermal benefits”. (Reporters Yang Fan, Li Dian, Li Chunyu)
2023-11-24 02:32:00
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