The market research group Counterpoint has published a report on the global smartphone market for the third quarter of 2024. Although overall sales have decreased slightly, major mobile phone brands still hold the leading position amid strong competition. Economic uncertainty has affected consumer buying habits, but major brands such as Apple and Samsung have still captured a large share of the market through high-end product strategies and AI technology innovation.
Even with higher prices, sales of the Pixel 9 series are still reaching new heights
Google released the Pixel 9 series of mobile phones in early August of this year, leading to the highest number of sales of Pixel mobile phones in the third quarter of the year. The market share of the Pixel 8 series, which increased its price last year, has decreased, however, with new features such as AI technology generation and image processing, Google has grown in sales this year, he has added a large screen version of Pixel 9 Pro XL Even if the price If changed higher, it can still increase sales, which shows that the Pixel 9 series of mobile phones is attractive, and that its AI and powerful shooting functions are indispensable.
Samsung is still the leader, iPhone dominates high-end products
The mobile phone leader in the third quarter of 2024 will still be given by Samsung In addition to the folding screen mobile phone released in July, the S24 series, which began to crack with Galaxy AI at the beginning of the year , still as the The iPhone is the result of strong competition in the Chinese market and the replacement cycle of American customers has become longer, and the sales performance in some regions has not been special its main position in mid-to-high mobile phones.
Chinese brands are growing at an incredible rate
In addition, Chinese brands such as Xiaomi and vivo are also actively expanding into overseas markets, especially in emerging markets, which have performed well, allowing Chinese brands achieve good results in the global market For example, Huawei and Motorola have significantly increased market share by 30% compared to the same period last year, and Motorola also set a record for the highest sales volume in the third quarter of the a year
Overall, the trends in the smartphone market in 2024 show that as the global economic slowdown affects the purchasing power of consumers, demand for high-end models is expected to remain strong as leading brands actively incorporate innovative technologies such as AI and mature folding phones further into the future, they will bring more growth opportunities to the market.
Source quote:Counterpoint
