Canva is one of the world’s best-known desktop and web apps for creating professional visual content. Even the free version offers core functionality that can be used to develop content for social media, for example for the currently very popular Instagram platform, but also for presentations and print products as part of content marketing.
Canva can be used to create so-called memes – creative content that ideally goes viral – within a visual marketing campaign. The app is equally suitable for use in business and private life. It is intuitive and plausible to use and is extremely productive. – Compact course –
Highlights:
– Content marketing campaigns (practical examples)
– Canva – Graphical User Interface (GUI) and functions
– Production of content for social media (Facebook & Co.)
– “Let’s play” – a practical example project “in real time”
– BONUS: AI-supported creation of video sequences
Mix of methods – presentations, discussions, individual or group work, etc.
