Twitter is not a social network that stands out precisely for the number of active users it has, currently the figure stands at 187 million daily active users, therefore, few brands seek to be present in this space and decide to better focus on the options. the most popular, like Facebook or Isntagram. However, the social network is a network that can generate good numbers for businesses, for example, from Brandwatch it is shared that businesses that use Twitter for customer service see a 19% increase in customer satisfaction. Would you like to take advantage of it but don’t know what to post? In this space we will see some brief recommendations.
If you don’t know what to post on Twitter, these ideas shared by various specialists can surely inspire you:
Questions
According to social media management platform Sprout Social, a first and good content option you can go to is question development.
Asking the audience questions is a great way to build engagement with Twitter followers and users in general, remember this is an open social network where they don’t necessarily have to follow you. to interact or see your content in feeds. The questions can be about something relevant to your market or just a conversation starter.
These can be accompanied by visual elements to make them stand out in the user feed.
News from your industry
The same source shares that another option that may interest audiences in terms of content is the most important news that occurs in the industry where your brand or business is located. This is generally information that the public should be aware of.
Of course, the question of relevance can be somewhat subjective, it can range from a simple article about people in the segment, but it can also be a significant change, like a regulation coming into effect. In any case, the idea is to share this type of information either via a link on the company’s blog, or via a link from a reliable source that has no problem sharing.
Famous dates
The corporate Twitter blog also shares options that brands can take advantage of on their platform, like this one, which involves leveraging posts related to famous dates, like last Valentine’s Day, Christmas, any particularly relevant date. for the brand. or business, depending on the activity it carries out. For example, a beer brand could obviously take advantage of Beer Day (which is August 6) to launch content alluding to the celebration and engage in the conversation in the digital realm.
Answers to frequently asked questions
Finally, the Search Engine Journal points out that another content option for its platform may be the answers to frequently asked questions that brands receive about their offering or products. If you have these type of repeating questions, content can be generated by periodically sharing information about recurring doubts that buyers or the public are interested in what the brand or business is selling.
It is a way of working productively and will enhance the brand’s presence with useful materials.
Responses can of course be presented in a variety of formats supported by the platform, such as images, GIFs, or videos.
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