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“Catch the consumer at home”
– In the new year, the distribution industry has been competing to catch consumers who do not come out of the house due to the prolonged 2.5 steps of distance due to Corona 19. We are preparing a large number of special exhibitions aimed at Homt (home training), home meals, housekeepers (studying at home), and butlers (people who keep pets) who spend most of their time at home.
CJ Mall is a’Zipcock Self-Development Festa’
– According to CJ Mall on the 6th, the ‘2021 Zipcock Self-Development Festa’ will be held until the 17th. Unlike other years with diet, language education, and smoking cessation products, this year’s decision-making products are focused on hommets, jigsaws, and finances. Representative products include Pilates equipment’Aero Pilates Home Reformer Standard’, yoga equipment’Balance Yoga Wheel’, Park Mun-gak, a full refund for tuition upon pass, Hackers’ accredited broker learning program, and financial books’The Having’ and ‘ The property of money’ etc. As for children’s homeschooling products, Genius Education Big Kids and Aram Kids’First Speaking Discovery’ series participated in the exhibition.
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Homeplus,’House Food Food Exhibition’
– From the 7th to the 13th, Homeplus holds a special home-cooked food exhibition as part of the New Year’s’Best Taste’ campaign. The purpose is to raise the dignity of a table that can become monotonous. Nonghyup Safe Korean Beef Bulgogi (100g), 4 types of Gomgeori (1.5kg), and Cheok-I-Roll (100g) from Australia are discounted by 20 to 40% for My Homeplus members. Fish, such as live flounder sashimi (300g), 22,900 won are also sold at a discount price.
Dessert fruits are also served at a reasonable price. When paying for the event card, you can purchase Tyvek Mandarin (3kg) · Hallabong (4~7 pieces/box) for 1990 won each. You can buy packs, 9990 won), cherries (1,4990 won per 1 kilogram), oranges (6~9 packs/bag, 7990 won) at low prices. At the’Just One Day’ event on the 9th, Cheongsong apples (2kg) are sold at a discount of 3,000 won for 9990 won (when paying the event card) and a cabbage at 2490 won. In addition to this, there are also Homeplus Signature Gamjatang (1.5kg·9900won) and Homeplus Signature Pork Back Ribs Steamed (1.3kg·1900won) that can be easily eaten at home.
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‘Affordable nerdy merchant’ that shoots at the butler
– A special exhibition aimed at deacons who have increased time spent with pets at home due to working from home, etc. Until the 10th, Coupang will run a’Friendly Dog and Cat’ for dogs and cats nationwide and sell 7,300 pet supplies at a special price. Members of the Coupang membership can purchase pet food, snacks, and toilet items at a discount of up to 65% at the special hall. The dog and cat category pavilion, where more than 90 popular brands participated, plans to sell related products at a price lowered by up to 30%. Although it is a’dog shop’, it also displays items for other pets such as hamsters, rabbits, fish, reptiles, and birds.
Demand for products related to homet and home meals is on the rise due to the corona crisis. As a result of SSG.com’s analysis of sales data for the past year, sales related to homets such as health and yoga increased 44.2%. Sales of fresh foods such as fruits, vegetables, meat, and fish also increased by 65.3%.
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Due to the distance, study cafes and reading rooms, which are mainly used by students, are closed after 9 pm, and consumption of housework supplies is increasing. WeMef’s sales of related products such as partition desks (648%), desk partitions (173%), white silencers (243%, devices that reproduce white noise such as rain or streams), noise canceling earphones (212%), etc. It is reported that it has increased significantly from the same period of the previous year.
Reporter Lee Byung-jun [email protected]
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