The consultant Chano Jiménez launches a book dedicated to strategic fitness marketing and convenes, on June 15, a free webinar on neuromarketing.
(8-6-2023). The consultant Chano Jiménez presents his third book, focused this time on neuroscience applied to fitness marketing. On the occasion of the launch, he is organizing a free webinar for professionals in the sector on June 15.
With the aim of boosting the profitability and growth of all types of fitness businesses, the consultant Chano Jiménez presents his new book ‘Fitness Marketing Strategist‘. And to celebrate the launch, organize on June 15 the Free webinar on ‘Neuroinfluencia’.
third book
Strategic Fitness Marketing is the third book by fitness expert and consultant Chano Jiménez, which has just been released.
‘Strategic Fitness Marketing’ is the third book by the expert Chano Jiménez, a renowned speaker and international consultant with more than 30 years of experience in Sports Management.
In this publication, Chano Jiménez reflects on his long experience in the sector and highlights the specificity and relevance of the fitness market, as well as the need to approach strategic marketing in this industry more effectively, given that, over the years, Over the years, he has watched many marketing campaigns fail for lack of a proper strategy.
Against this background, it is proposed to fill a gap in the literature and practice of marketing in the field of fitness. “Although there are some specialists who have approached Fitness Marketing, such as Casey Conrad, Mike Arce and Marco Nardi, it has never been treated from a strategic perspective and with a practical approach that combines theory and empirical experience from someone who has been experimenting in the field for three decades”, points out the author.
6 thematic modules
The book ‘Strategic Fitness Marketing’ is structured into 6 thematic modules that can be read continuously or in the order preferred by the reader. These modules cover various aspects of strategic marketing applied to fitness, with the aim of maximizing the exploitation of businesses oriented to the fitness market. Although some issues transcend what is traditionally considered marketing, the strategic approach seeks to enrich the marketing of fitness businesses with a 360º vision.
Topics covered include:
- Business strategy in the fitness industry.
- Viability and profitability of the fitness sector.
- Neuroscience applied to fitness marketing.
- Digital marketing in the field of fitness.
- Systematization of recruitment processes.
- Client retention.
In addition to the contents mentioned, the book includes a special section dedicated to the practical application of all this knowledge: the Estratan Method, used by Chano Jiménez in his consultancies. This method is an effective tool for the sports manager who seeks to address in a practical way the possibilities offered by marketing in the field of fitness.
Top 10 Spanish gym websites
As a complement, at the end of the book there is an annex entitled “Top 10 Spanish Fitness Websites’, a study carried out in collaboration with Alex Martín that analyzes the websites of the fitness operators with the highest turnover in Spain. This study examines the rights and wrongs of websites and offers a critical view of their online presence.
Free Neuroinfluence webinar
To present the book and offer a complete introduction to its contents, the free webinar ‘Neuroinfluence’ will be held. This event, organized by Chano Jiménez Consulting, is a unique opportunity to delve into the concepts and practical applications of neuroscience applied to fitness.
The webinar will be given by the Chano Jimenez, who will share his experience and knowledge in a 50-minute conference. During his speech, he will address topics such as capturing attention and seduction through communication, the foundations of neuroscience and the psychology of value interpretation, the behavior patterns of the different types of fitness consumers and the applications practices in marketing and sales.
The event will culminate with a round table in which the exchange of ideas and the participation of the attendees will be encouraged, offering a space for collective learning.
The webinar will take place on Thursday, June 15, 2023, from 4:00 p.m. to 5:30 p.m. Madrid time.
To register for the ‘Neuroinfluence’ webinar and secure a spot at this exclusive event, the landing page can be accessed via the link .
This event is sponsored by Socioplus, a renowned company in the fitness sector committed to disseminating knowledge and promoting excellence in the industry.
“The launch of the book ‘Strategic Fitness Marketing’ and the ‘Neuroinfluence’ webinar mark a milestone in the field of marketing and sports management. Not only are practical tools and fundamental knowledge offered, but a space for exchange and learning is also created for fitness professionals and the related industry”, concludes Chano Jiménez.
2023-06-08 10:29:54
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