Constantly growing technology and increasing internet reach have turned everything into “smart”, be it a phone, a television or a watch. The whole world is “Connected” and everything is just a click away! If everything is connected to the internet, why not cars? The automotive industry is experiencing a new sensation called “Connected Car”. Let’s learn more about connected cars.
Connected cars are part of the “Internet of Things” that has an Internet connection, usually via a wireless local area network (WLAN). Such cars can always use the internet to perform or download functions when requested by the consumer. They enable their users to get real-time information. They include facilities such as Vehicle to Cloud (V2C), Vehicle to Infrastructure (V2I), Vehicle to Vehicle (V2V) that offer consumers a seamless experience. The innovation also represented a significant opportunity for the automotive sector.
Connected cars have several advantages. They are safer and less harmful to the environment. IoT is likely to redefine the automotive sector and offer several advantages. Let’s take a look at the benefits of connected cars.
1) Passenger Safety – According to the United Nations, approximately 1.3 million people die in road traffic accidents every year as a result of road traffic accidents. “Vehicle-to-Everything” communication enables direct information between pedestrians, vehicles and road infrastructure. As a result, drivers can be made aware of the problems nearby, which can reduce the likelihood of accidents. Therefore, it can greatly improve road safety and reduce road accidents.
2) Environmental benefits – “Vehicle-to-Everything” communication can prevent traffic jams. It can help alert drivers to the upcoming red lights so they can choose an alternative route. It can also adjust the vehicle’s driving speed to increase fuel consumption and reduce emissions.
Connected cars have created a significant market opportunity for the automotive industry. It has opened up a new source of income for original equipment manufacturers (OEMs). The technology improves the customer experience and enables automakers to serve ads, which becomes another growing source of income. In addition, the data collected gives important insight into customer behavior that can help deliver better customer experiences such as fleet management.
The automotive industry will have to adapt to the latest technology as connected cars expand the market. Therefore, there is a need for OEMs and Tier 1 manufacturers to work with technology experts in order to survive in an era of the software-dependent world.
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