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Confused Apple Boss: What is the Metaverse?

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Metaverse is a new thing that confuses a lot of people, the CEO is no exception Apple Tim Cook. According to him, not to mention living inside metaverseprobably most people won’t know what the metaverse is.

“I think it’s really important that people know how to adapt. And I’m not sure most people can define the metaverse,” Cook said.

So Cook also expressed his distrust of VR technology, precisely if people would like to spend a lot of time with VR devices in the future.

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“(VR) is something you can really immerse yourself in. And it can be used for good things. But I don’t think you want to spend your life that way. Virtual reality is done for a certain amount of time, not as a way. to communicate, “he added.

In fact, Apple has recently been rumored to be building augmented reality (AR) and virtual reality (VR) devices. But apparently Cook isn’t ready to mention that Apple will break into the metaverse.

It is the opposite of Halfparent Facebook, which has invested billions of dollars in building the metaverse. MetaMark CEO Zuckerberg he once told his employees that Meta was in deep competition with Apple to build the metaverse.

“This is a competition of philosophies and ideas, where they (Apple) believe that building everything on their own and integrating them tightly will be better for the consumer experience,” concluded Zuck.

Zuck further stated that Apple’s approach to building the metaverse differs from Meta, which builds it as an open platform that many other companies can build it on.

Cook’s comments above made him the CEO of yet another large company to express his skepticism about the Metaverse. Previously there was also Snap CEO Evan Spiegel who said his company avoided using the word metaverse, because the word was considered ambiguous and still floating.

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(asj / fay)

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