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Conde Nast is merging the popular digital music publication Pitchfork with the men’s magazine GQ, which will lead to staff reductions.
Anna Wintour, chief content officer at Conde Nast, the media conglomerate that counts Vogue among its publications, announced the changes and layoffs in an email sent to staff and reported by AFP.
“Today we are evolving the structure of our Pitchfork team by incorporating it into the GQ organization,” the email says.
“This decision was made after careful evaluation of Pitchfork’s performance and what we believe is the best path forward for the brand so that our music coverage can continue to thrive within the company.”
Pitchfork began in 1996 as an independent music blog from Minnesota, and became a popular reference that extensively covered alternative and independent music, before becoming a standard-bearer for both music criticism and industry news coverage.
Conde Nast acquired it in 2015. GQ is a monthly men’s magazine, focused on articles and features about celebrities.
“Both Pitchfork and GQ have unique and valuable ways of approaching music journalism, and we are excited about the new possibilities we have together,” Wintour said in the note, adding that “some of our Pitchfork colleagues will be leaving the company today,” without specify how many.
Conde’s decision about Pitchfork comes after the company’s CEO, Roger Lynch, said last fall that he would lay off 5% of the workforce, about 300 employees.
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2024-01-17 22:43:56
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