According to a report from the technology newsletter Platformer, the social network will stop implementing features that users have rejected under the claim that the platform is losing its essence.
Digital celebrities Kim and Kylie Kardashian were among the most active users posting messages this week asking the company to “make Instagram be again Instagram“.
The phrase was born on the change.org petition platform, which recalled that the intention behind Instagram was to share photos.
Recent changes to the platform include playing short-form videos in full screen as it does. TikTokand recommendations of posts from strangers.
Director of Instagram He responded to the controversy earlier this week with a video on Twitter in which he said the features were a work in progress and were being tested with a small number of users.
And he argued that the shift to more video presence would happen even if the service didn’t change anything, as users sharing and searching video clips are increasing.
