Photo by Xinhua / Scanpix
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The start of the year was not easy for the Japanese technology company Sony. The company has cut sales forecasts for PlayStation 5 consoles and faced competition from Microsoft.
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Sony’s share price has already fallen about 13% this year – the company’s market capitalization, according to Refinitiv analysts, fell to 25.7 billion on Thursday. USD.
Sony cut sales forecasts for Play Station 5 consoles from $ 14.8 million on Wednesday up to 11.5 million units. The share price fell despite the company’s revenue and operating profit growing in the fourth quarter of last year.
However, the company sold 3.9 million in the last quarter. consoles – 13% less than in the same quarter in 2020.
Sony, like most other technology companies, faces a shortage of semiconductors. There is a demand for its PlayStation5 consoles, but they will not be able to meet them due to supply chain disruptions.
The decline in the company’s shares was also affected by intensifying competition with Microsoft. The latter recently announced plans to acquire Call of Duty game developer Activision Blizzard for $ 68 million. USD, further strengthening the Xbox console division. More about Read the Microsoft purchase here.
In just a few days Sony has announced the purchase Destiny game developer Bungie for $ 3.6 billion USD.
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