Summary: Comparative analysis of the visibility and other SEO indicators of the websites of the main video on demand services (Video on Demand) national and international with activity in Spain. Specifically, the portals of the companies are analyzed Netflix, HBO, Amazon Prime, Yomvi (Movistar+), Waki tv (Rakuten TV), Filmin, Atresplayer y For what. The analyzes have been carried out with the use of a set of positioning indicators using the Majestic SEO tool. The study carried out with the selected indicators allows presenting a comparative analysis of web portals directly linked to audiovisual communication. This has allowed us to present a discussion of the results together with some recommendations.
Keywords: audiovisual communication; SEO; positioning; video on demand (VoD); Analysis tools; Majestic; Ecommerce.
Abstract: Comparative analysis of the visibility and other SEO indicators of the websites of the main national and international Video on Demand services with activity in Spain. Specifically, the portals of the companies Netflix, HBO, Amazon Prime, Yomvi (Movistar+), Waki tv (Rakuten TV), Filmin, Atresplayer and For what are analyzed. Analyses have been carried out using a set of positioning indicators using the Majestic SEO tool.The study carried out with the selected indicators allows us to present a comparative analysis of web portals directly linked to audiovisual communication. This has allowed us to present a discussion of the results together with some recommendations.
Keywords: Audiovisual communication; SEO; Positioning; Video on demand (VoD); Analysis Tools; Majestic; Ecommerce.
