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Companies Zero in on Most Valuable AI Applications

Focus Shifting to ROI-Driven AI Implementations as AWS re:Invent Kicks Off

After two years of exploring the potential of generative artificial intelligence, businesses are now laser-focused on achieving tangible results. In a recent interview with The Wall Street Journal, Amazon Web Services (AWS) CEO Matt Garman revealed that CEOs and CIOs are shifting their attention from experimenting with numerous AI applications to prioritizing those that deliver the highest return on investment.

"Almost every" executive Garman spoke to has experimented with at least 100 AI proof-of-concepts, but now, they are honing in on just five or fewer that are most valuable, he said. This strategic shift will be a central theme of Garman’s keynote address at the annual AWS re:Invent conference, starting December 3rd.

Promising “real, needle-moving changes” in the company’s AI and computing offerings, this will be Garman’s first keynote address since taking the helm at AWS in June. Traditionally, the re:Invent keynote unveils a slew of new features and products from Amazon’s cloud unit.

Already, AWS has showcased its commitment to addressing AI accessibility by significantly investing in Anthropic, an AI startup.

They have poured an additional $4 billion into Anthropic, bringing their total investment to $8 billion. Notably, Anthropic leverages Amazon’s very own in-house AI chip, Trainium, designed for cost-effective AI training.

This focus on affordability aligns with Garman’s vision: “The AWS Trainium chips… will help lower the cost of AI, thereby helping boost the ROI for companies."

Furthermore, Amazon is demonstrating a commitment to bolstering its infrastructure with over $100 billion slated for data center expansion in the coming years – a figure exceeding their investment in eCommerce warehouses.

This commitment to infrastructure underscores the company’s belief in the power of AI and its necessity for widespread adoption.

Even before the official commencement of re:Invent, AWS has already unveiled significant news. On Sunday, they announced generative AI enhancements to Amazon Connect, their cloud contact center solution.

These enhancements allow businesses to segment audiences for personalized communication, create AI-powered assistants to elevate self-service experiences, implement customizable AI safeguards, and gain valuable insights to enhance service quality.

On Monday, further partnerships and investments were revealed:

  • Lotus chose AWS as its preferred cloud provider for advancing connected and automated vehicles.

  • Orbital Materials and AWS joined forces to develop innovative data center decarbonization and efficiency technologies.

  • Oracle Database@ AWS entered a limited preview phase.

The re:Invent conference promises to be a pivotal moment for AWS as they showcase their latest advancements and solidify their position as a leader in the rapidly evolving AI landscape.

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