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Companies can best reach customers via social media and messengers

Facebook’s own apps are among the most popular in the world and have become important marketing channels

All over the world, internet users spend a total of two whole days a week online using various devices. This number comes from the annual report by Hootsuite and We Are Social, which also shows that consumers are increasingly interacting with brands via messenger services and social media. 77 percent of the respondents said they shop online every month.

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