Managing director Peter Jungreithmair emphasizes that the Wels Card as the city’s shopping currency helps to maintain purchasing power and customer loyalty, especially in times of crisis. He mentions the Raiffeisenbank Wels as an example of a successful partnership. The financial institute has bought Wels Cards for 12,800 euros for its employees and customers. 25,000 euros were sold in the bank branches. Each employee received a Wels Card worth 100 euros. The bonus card is a tried and tested means of payment in 230 stores in Wels.
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