Awarded – USA
(08/01/23). The graphics campaign for the Lifelink Foundation was awarded in the prestigious Communication Arts Advertising Yearbook 2023. The campaign was developed to educate and motivate about the importance of becoming an organ donor. It uses simplicity to communicate this important message through the well-known game of Scrabble, where what joins two names is the letter of the organ that has been donated. The campaign line is “Donating an organ is giving life.”
Communication Arts magazine, a professional publication dedicated to creativity in visual communication, has announced the winners of its 64th annual advertising contest.
One hundred eighteen projects were selected by a jury of creative professionals; 1819 works were submitted to the contest. Selected projects will be reproduced in the November/December 2023 issue of Communication Arts, both in print and digital, and will be distributed in over 25,000 copies worldwide, ensuring significant exposure for the creators and publishers of these projects. awarded projects.
Heart. Advertiser: Lifelink. Brand: Lifelink – Scrabble. Advertising agency: Oneighty/FCB. Chief Creative Officer: Ricky Soler (ECD). Art Director: Valerie Gaudier. Editor: Ricky Soler. Country: Puerto Rico.
2023-08-01 20:47:31
#OneightyFCB #Puerto #Rico #premiada #Communication #Arts
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