This morning the Buy in Montilla campaign was presented, the objective of which is to “digitize a sector as important to Montilla as commerce”, as explained by the Local Development and Commerce delegate, Manuel Carmona, in which “he has been working for months with a marketing team”, and which is going to be developed thanks to a grant from the Andalusian Government Department of Commerce and Crafts, aimed at modernizing these, and with which different aspects of local businesses will be promoted, above all, the improvement of competitiveness in the online scenario in which we live.
The campaign is made up of several actions “intended both for general trade, as well as for Montillan artisans and also for those businesses that are part of the remodeled Plaza de Abastos,” as Carmona explained. The campaign also includes the development of the “Yo amo Comprar en Montilla” brand, an umbrella under which the rest of the actions will be housed, among which are “transferring the brand to the rest of the region”, as well as continuous training for merchants, which will begin next Thursday, March 30, Trading Thursdays.
In addition, from Buy in Montilla other more personalized actions will be developed with the “possibility of mentoring after a diagnosis of the businesses and then accompany them in the digital transformation”, explained the person in charge of Commerce. The president of the Association of Entrepreneurs and Self-Employed (AEACO), Manuel Arrabal, stressed that “all these measures are welcome in a scenario in which digital transformation is essential given the risk of disappearing” and has agreed with the mayor, Rafael Llamas, in which “this program is an opportunity for commerce to take the definitive step into the digital world”, at a time, according to the mayor, in which two important actions related to the sector are also on the verge of culminating “the reform of the Mercado de Abastos, transforming the historic quarter and the projected image of this local trade, and the completion of the works on Puerta de Aguilar street, offering greater mobility to customers who shop in the center of Montilla”.
