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Colruyt family invests in maker of Ghent police bicycles

Korys, the investment company of the Colruyt family, takes a majority stake in Santos Bikes, a Dutch producer of travel bikes. It also supplies bicycles for the Ghent police.

Santos Bikes, founded in 1997, does not make bicycles on an assembly line. Every bicycle that leaves the workshop in Nieuw-Vennep, south of Amsterdam, is custom-made. Customers can adapt almost all components to their wishes.

The company originally specialized in travel bikes to explore the world packed and bagged. The cheapest models quickly cost 3,000 euros. ‘But they are built for life, as it were, with little maintenance costs. Anyone who is traveling does not want to have any problems along the way’, says Thomas De Kempeneer of Korys.


Santos Bikes gets about half of its turnover from the sale of travel bikes


In the meantime, Santos Bikes has expanded its range with gravel bikes, commuter bikes, electric bikes and ‘patrol bikes’. For example, the police of Ghent, Antwerp and Kortrijk already drive the Dutch two-wheelers. Cities and municipalities in the Netherlands and Sweden have also discovered Santos Bikes.

Santos Bikes achieves an annual turnover of approximately 10 million euros. ‘The bicycle market is on the rise, and certainly also the niche of travel bicycles for slow travel.’ The company sells its bicycles through some sixty specialized stores, mainly in the Netherlands. ‘We also sell in Belgium, but we could use a little boost there,’ it sounds. The company is also thinking of expanding to Germany and Denmark.

Korys becomes majority shareholder by acquiring the stake of Think2Act Capital, another Belgian venture capital fund. Additional growth capital is not yet on the agenda. ‘The company is very profitable, but we are ready to invest more if opportunities arise.’

10 million

annual revenue

Santos Bikes achieves an annual turnover of 10 million euros.

It is not clear exactly how much Korys put on the table. ‘Our typical ‘tickets’ range from 5 to 25 million euros. This file fits in there,’ says De Kempeneer.



The company is very profitable, but we are ready to make additional investments when opportunities arise.

Thomas De Kempeneer

Investment Manager Korys



For the Colruyt family, these are not the first steps in the bicycle industry. Colruyt Group already bought the Fiets! store chain in 2019. It has since been renamed Bike Republic and has 17 branches in our country. According to De Kempeneer, the fact that the entry to Santos Bikes is via Korys and not via Colruyt Group is a logical decision. ‘Santos Bikes is a bicycle repair shop, Bike Republic a retailer. Those are two different types of business.’

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