Codere Online launched its new advertising campaign for the Spanish market

With the motto “More than you expect” the company launched its new marketing campaign in Spain.

Spain.- Codere Online launched its new brand campaign for the Spanish market with the help of its creative agency, VCCP Spain. From this value proposition, its new campaign concept “More than you expect” is born, a platform that will be nourished by exclusive content and products to make the experience of Codere Online players “unique and very simple.” .

“Some of the products and services are omnichannel, that is, the possibility of experiencing the game in the same way both in the APP, web, and in the more than 2,500 stores, streaming service, exclusive games, live roulette, accumulated bets on the same event with the ‘Create your bet’ function, special markets, exclusive content and more,” the company explained.

This is a comprehensive campaign that will have a presence on TV, with multiple pieces that will highlight the brand’s unique products and services. They will be both traditional and special formats, radio, all the brand’s digital and social channels, as well as in physical locations. “With this new campaign, Codere Online continues to strengthen its brand and highlight the unique experience it offers its customers, all always under the prism of promoting Responsible and Safe Gaming.

Beto Nahmad, executive creative director of VCCP Spain, said: “It is a pleasure for us to continue working with Codere Online. It is a team effort that is getting bigger and bigger. Thank you for the trust and we continue rowing together.”

Codere Online has just celebrated the second anniversary since the company began trading on the second largest stock exchange in the world: the National Association of Securities Dealers Automated Quotation (Nasdaq). The Spanish company commemorated the milestone and stated that the company’s current economic results give rise to thinking about continuing to grow in a sustained manner.

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“It has been an extraordinary journey since we have been on Nasdaq and our numbers don’t lie,” they said from Codere Online before going on to list the improvements in their indicators. Thus, the Spanish company stated that they almost doubled their number of employees in these two years, going from 150 to a current workforce of 280.

Net gaming revenue also suffered similar growth, going from EUR 83m in 2021 to an estimated projection for 2023 of EUR 160m. Furthermore, the negative variation in the company’s EBITDA went from EUR 51m two years ago to being projected at EUR 14m for the current year. “And the best is yet to come. 2024 will be another historic year for us when we achieve positive adjusted EBITDA and cash flow,” they highlighted from Codere Online.