The crime of fraud is hypothesized. Il Codacons filed a complaint with the Milan prosecutor’s office against Balocco e Chiara Ferragni for the case of pandoro. Doubts also emerge about other similar initiatives by the influencer.
The complaint to the Codacons prosecutor’s office
The consumer association Codaconstogether with that of radio and television users Assourtfiled a complaint with the Milan prosecutor’s office against Chiara Ferragni and the Balocco sweets company.
The document hypothesizes the crime of fraud and will therefore remain to the Milan prosecutor Marcello Viola how to proceed. The investigators, as reported by the ‘ANSA’ news agency, are required to open a case.
Detail of the Balocco pandoro by Chiara Ferragni
The decision will be between what type of investigation to initiate, whether one without a hypothesis of crime and suspects, one with a hypothesis of crime but without suspects, or one with both.
The case of the pandoro Balocco and Chiara Ferragni
The antitrust condemned Chiara Ferragni and Balocco to pay a fine, of one million for the influencer’s companies and 420 thousand euros for the confectionery company, for incorrect advertising linked to the 2022 Christmas pandoro.
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The overpriced product was the result of a collaboration between the influencer’s brands and the company, and linked to a charitable initiative. According to the conviction, the advertising campaign made people believe that the proceeds from the sales of pandoro it would go to charity.
In reality the charitable donation had already been paid and had a fixed amount. Chiara Ferragni said it would donate one million euros to the facility for which the original campaign was organised, the Regina Margherita hospital in Turin.
Doubts also about Easter eggs
However, in recent days, doubts have emerged about other advertising campaigns similar to the one condemned by the antitrust authority. The journalist of ‘Il Fatto Quotidiano’ Selvaggia Lucarelli has in fact reported a similar episode with some Easter eggs.
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This time the company involved would be Dolci Preziosi but the dynamics would be similar. The products were sold at a premium and advertised as if the proceeds were going to an association that treated children with autism.
According to what was reconstructed by the journalist, Ferragni he would have received a compensation of around one million euros, while the association would have received a donation of around 36 thousand euros.
Photo source: ANSA
2023-12-19 20:13:00
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