Tweed jackets have long been considered a classic. But did you know that the classic women’s tweed jacket was invented by Coco Chanel?
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For its creation, Coco Chanel was inspired by her beloved man – Hugh Richard Arthur Grosvenor, Duke of Westminster. Chanel often borrowed the duke’s tweed blazers and jackets, combining them with blouses and her beloved hats.
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Chanel had mentioned more than once that she always took clothes from the wardrobes of her lovers – this is how her passion for men’s clothing was born. She felt very accurately – nothing brings out femininity like men’s clothes, and I agree with her 100%.
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But before creating her legendary jacket, Chanel had to seriously work on the fabric – it was heavy and rough. For Chanel, it was important to add elasticity and softness to the fabric, so that the product would be as comfortable as possible. “I was the one who taught the Scots how to make light tweed,” Chanel liked to claim.
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After the death of Coco Chanel, the brand focused on the production of accessories and perfume, which was the main source of profit. The brand stopped being so stylish and popular, and its decline began.
Karl Lagerfeld came to Chanel only 10 years after Koko’s death and completely revived the brand.
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But his main success was updating the brand. After the death of Coco Chanel, tweed suits were considered clothes for grandmothers and no young, fashionable woman wanted to wear them. It was Karl Lagerfeld who brought tweed back into fashion. And above all, he showed that tweed can be worn with any, even extravagant bottoms.
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The result was powerful: on Chanel not only grandmothers, who had shopped there for 50 years, and not only mothers, who were used to buying conspicuous costume jewelry and business suits, began to go there, but also their daughters. From a historic, expensive but bourgeois and rather boring brand Chanel suddenly became every woman’s dream and simple super hot.
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Connecting the unconnected, that’s the ultimate piloting! If you do not work in a bank or other organization with dressing room, then combine clothes from different elements, the image will look much more interesting. A tweed jacket will look great with wide leg pants, cargo or leather pants and mini skirts.
Now Chanel The prices of tweed jackets vary around 10 thousand euros. Resale jackets can be bought on platforms for 5-8 thousand euros.
But since we live in an age where everyone can find clothes that fit their budget, I suggest looking at tweed jackets in different price categories.
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Zara 59.95€ / Publicity photo
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It costs €375 / Publicity photo
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It costs €375 / Publicity photo
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It costs €375 / Publicity photo
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Mango 69.99€ / Publicity photo
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Mango 99.99€ / Publicity photo
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Mango 79.99€ / Publicity photo
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Veronica Beard 698€ / Publicity photo
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