Coca-Cola suspends its advertising on all social networks

He Coca-Cola group paused this Friday for at least 30 days toda your advertising on social networks, a measure that multiple companies have taken in the wake of racial protests in the United States.

“We will take advantage of this period to reevaluate our advertising policies and determine what revisions are needed. We also expect greater accountability and transparency from our social media partners,” Coca-Cola CEO James Quincey said in a statement picked up by CNBC.

“There is no place,” he added, “for racism in the world and there is no place for racism on social networks.”

The company detailed that is not supporting the advertising boycott of Facebook promoted by various civil rights organizations that seek to force the company to be more strict to avoid hate speech and disinformation.

This Friday, the Unilever group, which groups brands such as Dove, Ben & Jerry’s and Hellmann’s, as well as the Levi Strauss & Co. group, also announced the suspension of paid advertising on social networks.

“Facebook must take steps to stop disinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and Dockers joined the #stophateforprofit campaign and paused all of our Facebook ads,” Levi’s said.

Other companies such as Eddie Bauer, The North Face, Patagonia, REI or Verizon had also announced in recent days the suspension of advertising on Facebook and other social networks.

Hershey’s, for its part, announced this Friday a one-third reduction in advertising on Facebook and its platforms, including Instagram, considering that the social network does not “effectively manage violent and polarizing discourse on its platform” and that despite its Promises of improvement has not seen a “significant change”.

– .