Opfikon-Glattpark, August 13, 2024 – Coca‑Cola and OREO are launching an exclusive limited edition beverage: Coca‑Cola® Creations OREO™ Zero Sugar Limited Edition. Inspired by besties around the world, the two cult brands are launching a unique product and offering special experiences to celebrate friendship. The latest Coca‑Cola Creations flavour will be available in Switzerland from 4 September.
Best friends complement and strengthen each other. It’s the combination of their unique qualities that makes them even better. With their “BESTIES” partnership, Coca‑Cola and OREO are committed to celebrating friendship. With the limited edition, fans can enjoy the iconic duo with old friends as well as new ones.
“Bringing together the playfulness of OREO and the magic of Coca‑Cola is unexpected, but it makes sense because the brands are similar in many ways,” said Marco Manzo, Senior Manager Marketing at The Coca‑Cola Company Switzerland and Austria. “In the spirit of friendship, we brought together Coca‑Cola Zero Sugar and OREO to create the ultimate treat that fans can share with their best friends, their ‘Besties’.”
“At OREO, we are always looking for new ways to excite our consumers,” adds Carlo Rohner, Head of Marketing Switzerland at Mondelez International. “This collaboration has allowed us to further increase our commitment. The friendship between OREO and Coca-Cola connects our fan communities in a fun way and celebrates the power of solidarity. We look forward to seeing the reactions and hope that fans will be delighted to taste this new combination of two classics.”
Unique taste and creative design
Coca‑Cola® Creations OREO™ Zero Sugar Limited Edition features a sleek, black and white packaging design featuring the signature OREO embossing and a Coca‑Cola bottle stacked with OREO cookies. With every sip of Coca‑Cola® Creations OREO™ Zero Sugar Limited Edition, fans enjoy the refreshing taste of Coca‑Cola with OREO cookie-inspired flavors.
Celebrating Friendships with “BESTIES”: Spotify Matches, Influencer Collabs, and Exclusive Event
Both in real life and digitally, the limited edition Coca‑Cola® Creations OREO™ Zero Sugar celebrates friendships. A cooperation with Spotify allows consumers to strengthen existing friendships even further via the streaming service. By scanning Coca‑Cola and OREO products, consumers can activate “Bestie Mode” and, by asking a few questions about their favorite song or genre, they can create a joint “Bestie & Me” playlist. The result is a series of songs that provides the soundtrack for upcoming joint activities.
Luca Hänni and Chiara Castelli, among others, are celebrating one of these joint activities. True to the slogan “BESTIES”, the singer and the singer recorded a song together. Well-known influencers such as Kevin Lütolf and Swiss footballer Alayah Pilgrim are also celebrating the power of friendship. At the exclusive Black & White event in Zurich in September, the theme “Besties” will be celebrated again in a festive setting.
A new chapter in the Creations range
Coca‑Cola® Creations OREO™ Zero Sugar Limited Edition is the latest product from Coca‑Cola Creations. The idea is to give new forms of expression to the iconic Coca‑Cola brand and to connect people through creativity through music, sport and culture, and to bring the “Real Magic” philosophy to life. Each Creations-Drop is inspired by the latest cultural phenomena, emerging technologies or the latest artificial intelligence platforms. Coca‑Cola® Creations OREO™ Zero Sugar Limited Edition will be available in Switzerland from September at Coop, Spar, Manor and Brack.ch.
For more information about Coca‑Cola Creations, please visit www.coca-cola.com/creations.
About Coca‑Cola
Since 1936, Coca-Cola Switzerland has been producing locally for Swiss consumers and employs around 700 people.
Coca-Cola Switzerland generates an added value of CHF 2 for every litre of beverage produced locally. 95% of all ingredients come from Swiss suppliers, most often partners from the region.
In addition, every direct job created by Coca-Cola creates eight other jobs in Switzerland, including around 5,400 in catering, 1,000 in retail, 300 in production, 200 in agriculture, 200 in logistics and around 2,100 in various other sectors.
