© 2020 AFP | Created on 27.06.2020 at 11:24 am | Updated on 06.27.2020 at 11:25 a.m.
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Coca-Cola, one of the most famous brands in the world that spends huge sums on advertising, announced Friday that it would suspend all promotion on all social networks for at least 30 days, because “there has no place for racism. “
“There is no place for racism in the world and there is no place for racism on social media,” said James Quincey, CEO of the global giant, in a very brief statement.
He demanded that social media – which other brands have decided to boycott to force them to do more to remove hate content – must demonstrate more “transparency and accountability”.
Coca-Cola will use its break to “take stock of (its) advertising strategy and see if revisions are necessary,” said Quincey.
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