– We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences made possible by gaming, says Oana Vlad, senior director of Coca-Cola’s global strategy.
But apart from the fact that it will taste “pixels” of the new cola, the taste is not described in more detail.
Launched on Fortnite
The launch stunt from Coca-Cola does not happen on traditional advertising posters either – instead the new flavor is launched in the “meta verse”, or more precisely in the game Fortnite, where Coca-Cola has created the island Pixel Point – where players can try out several mini-games related to the new product.
The launch takes place on a separate island in Fortnite. Photo: The Coca-Cola Company
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In physical stores, it will be possible to get Coca-Cola Byte from 2 May in the USA and from 3 May in China. The product has already been launched to a very limited extent in some Latin American countries.
Whether it will appear on our side of the globe remains to be seen, but at least we have not seen the previous taste from Coca-Cola Creations – Starlight – in Norwegian stores.
