27 editors and volunteers, four media designers, four secretaries and four copywriters happily put together your daily newspaper and digital local news for you every day. Whether investigative research, local events in politics, business, schools or kindergartens, follow-up reports and services such as announcements of events – we have been offering you all of this every day and for a long time in our daily newspapers.
In the free internet area you have free access to national news from the areas of politics, sport, business and culture. We also deliver local short news from Dithmarschen.
Anyone who wants to find out more about their town or the district as a whole also has the opportunity to do so digitally. However, we do not offer this offer, which goes beyond that of the daily newspapers with additional images, videos or graphics and is constantly growing, without something in return. We have created two new online positions within the editorial team – and our colleagues don’t live on air alone.
In addition, we believe it is justified and appropriate to bring our digital offerings to the news market for a fee: firstly, you will receive much of the information provided there exclusively from us, and secondly, digital customers have a time advantage over the paying readers of our daily newspapers.
We believe that our work is worth the price.
Good table organization ensures that information is processed smoothly in today’s newspapers. Media designers, editors and internet specialists work together professionally.
How does World Today News measure the success of its digital transformation efforts compared to its traditional media operations?
Guest 1: Editor-in-Chief, World Today News
Guest 2: Digital Marketing Specialist, World Today News
Thematic Section 1: The Importance of Having a Dedicated Team for Digital News
Interviewer: How important is it for a news organization like World Today News to have a dedicated team for digital news? Can you elaborate more on their roles and responsibilities?
Guest 1: It’s essential for a news organization to have a dedicated team for digital news. The way people consume news has changed drastically over the years, with more and more people turning to online platforms to stay informed. Our digital team is responsible for ensuring that we are present and relevant on these platforms. They are responsible for curating, writing, and publishing news articles, managing social media accounts, and designing visually appealing layouts for our website. This team works closely with the editorial team to ensure that the content we produce is engaging, informative, and meets the needs of our digital audience.
Guest 2: Absolutely! In today’s fast-paced world, people want their news instantly, and that’s where our digital team comes in. They’re responsible for making sure that our news is not only up-to-date but also attractive and easy to navigate on various digital platforms. Their roles include content creation, SEO optimization, analytics, and digital marketing strategies to increase our online visibility and engagement. By having a dedicated team, we can ensure that our readers have access to the latest information at their fingertips, which is crucial in today’s 24/7 news cycle.
Thematic Section 2: The Growth of Digital News and Its Impact on Traditional Media
Interviewer: There seems to be a growing trend of digital media replacing traditional media. How does World Today News balance between maintaining its traditional newspaper while also expanding its digital presence?
Guest 1: We acknowledge that digital media is growing, but we firmly believe that there’s still a place for traditional print media. Our readers appreciate the in-depth and thorough reporting that our newspapers provide. However, we understand the need to evolve with the times. By expanding our digital presence, we’re able to reach a wider audience who might not necessarily pick up a physical newspaper
