Fashion Week kicked off in New York. As the most representative brand in the United States, Coach once again presented American style from a unique perspective in the release of its 2024 autumn series. This time, the brand chose to be located in James B., the founder of the American Tobacco Company. Duke’s former residence was the venue for the show, and creative director Stuart Vevers captured the attention of all guests with 39 looks.
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American style
source：Coach
This season’s show works are based on Coach’s typical American-style items. A large number of hooded tops are mixed with formal suits and skirts. The representative denim jeans also collide with different items, and the details are processed. On this occasion, the brand used a large number of distressed items in this collection, with some faded and creased clothing, giving the overall design a bit of a non-mainstream cultural attitude while being concise.
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Rebellion and elegance
source：Coach
Continuing the distressed details of the designer’s fabrics, the opening look 1, the design of a shiny top with spaghetti straps and a pink puffy skirt with a bow, set the style of the entire show. It was originally supposed to be a very sweet look, but the fabric was wrinkled and left unfinished. The lace embellishment makes the whole thing super personalized. In addition, there are also satin tops and jeans, or hooded tops and suits with knee-length skirts. Coach cleverly combines elegant elements with elegance. Presented in a sexual manner.
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Men’s exclusive mini pants
source：Coach
In recent years, the trend of gender ambiguity has spread to men’s clothing. Pink, tulle and low-cut are no longer exclusive for girls! In this show, creative director Stuart Vevers used large super mini shorts to give men’s clothing a feminine and even a bit sexy atmosphere. Multiple looks revealed the over-long upper body to create a “missing bottom” style. In the future, Not only girls will compete to see whose legs are more beautiful, but boys will also come to join the battle of “supermodel legs”.
Big bag trend
source：Coach
Bags have always been an important source of revenue for Coach. In this season’s trend of large bags, designers have created an oversized bag that is as big as a travel bag, and then stacked it with a C logo letter chain bag, through the large bag The repeated matching with the small bag allows people to completely focus on the bag.
New York, New York
source：Coach
In this show, Coach also returned many design details to New York, the city where the brand originated. The mugs with the words “I love NY” printed on them, the Statue of Liberty, yellow taxis and the Big Apple, which symbolizes New York, are all transformed into cute characters. The pendant appears on the bag. In addition, the Yankees hoodie hanging on the body continues the design details of the entire season and is presented in a distressed form.
Key items
source：Coach
In addition to bags, the key items in this show are also sweaters! The brand uses thick knitting to give the sweaters a three-dimensional silhouette. In terms of pattern design, the brand uses cartoon-like elements such as clouds and bows to present the sweaters. One of the yellow duck styles aroused discussion on the spot and was very eye-catching. The design can already predict that it will be a hot-selling item this time!
Environmental protection is important
source：Coach
Environmental protection is the most important issue for major fashion brands today. The (Re)Loved project launched by Coach in recent years has the purpose of recycling the brand’s second-hand items or making clothing with environmentally friendly fabrics. In the fall of 2024 In the series, the designer remodeled the small dress and turned it into a two-piece garment. Denim jeans and the brand’s most representative Shearling items are also made of recycled materials.
Stars gathered
source：Coach
In addition to the wonderful clothes on the runway, the guests invited by Coach are also eye-catching! Brand friend Mitsuki Kimura appeared in a small leather dress. Korean star Lee Young-ji wore a purple lace skirt mixed with a leather suit jacket, which is both straightforward and sweet. Xu Lu, who has attracted attention for her role in “The Legend of Zhen Huan”, wore a suede short coat with a purple small dress. The dress shows good temperament. Actor Lin Baihong put on a leather suit and took off the inner shirt, which perfectly captured the masculine sexiness. In addition, Taiwanese drag queen Nifei, who attracted attention for participating in the reality show “The RuPaul Show” Ya, put on a bright yellow dress and became the focus of the scene!
In the past, Coach’s impressions mostly focused on bags, but since Stuart Vevers took the helm of the brand, in the past ten years, the brand’s clothing has gradually developed a clear outline. In women’s clothing, he accurately grasps the sweetness and frankness. Balance, men’s clothing can change in response to trends, making Coach not only have wonderful bags, but also clothing has gradually become the reason why everyone’s wallets are missing.
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