CMO Clinic, organized by Minders and Marketers by Adlatina, is designed for CMOs to play a leading role in their organizations and, at the same time, be the leading voices in the industry. There are eight classes of three hours each, which begin on September 30 and end on November 18, by zoom, with a staff of doers and speakers first level, with interaction, networking and space for 25 participants.
HOW TO GET MORE INFORMATION?
Entering cmoclinic.la.
14 ASSISTANT VOICES FROM THE FIRST EDITION
Sebastian Bulgheroni
CMO of Prisma Medios de Pago, Argentina
“It was a great experience to have been part of the first edition of the CMO Clinic generated by Adlatina and Minders, focused on analyzing and discussing the current situation and the projection of our role in corporations, through a very rich curriculum in content, speakers of immense experience and a group of Latin American colleagues who expanded with their complementary visions ”.
Omar carrion
General manager e integrated marketing communications & brand engagement de Kellogg Latin America
“The role of the CMO has to be understood and thought more and more as an integrated and holistic role. Of influence in the organization. Those who still think that it is only a sales approach or that everything can be solved with an algorithm, lose the valuable opportunity to build brand experiences beyond the transactional relationship ”.
Javier Kölliker Frers
Marketing director fabric care & new business de Unilever Southern Cone
“Our marketing profession always demands evolution and transformation from us. Probably today more than ever. The CMO Clinic program was very valuable because we covered topics relevant to the daily challenges we face as marketers and reaffirming the importance of our role in organizations. It was a space for learning and reflection with important speakers and with the possibility of sharing experiences with great colleagues from the region ”.
Julieta Loaiza
VP of communication and corporate affairs at Nestlé México
“The CMO Clinic confirms to me that… CMOs are not crazy! Today more than ever we are necessary in corporations, with our creative, flexible, innovation, adaptation and teaching capacities, which are unique and indispensable for the future and the growth of all industries ”.
Pablo Roca
Marketing Director of Nissan Argentina
“The world of marketing is dynamic, complex, changing (and exciting!), So it forces us to always be more informed, more connected and relearning the new roles required for those of us who do this every day. Data + tech + CX + growth = new CMO: that’s what this excellent initiative by Marketers by Adlatina and Minders-Group was all about, in which I was lucky to participate. I was able to share this first edition of the CMO Clinic with many leaders of the region and prominent speakers, which leave me full of new ideas and learnings ”.
Carlota Sacristán Carvajal
Digital & comms director of Pernod-Ricard Mexico
“Congratulations on the great organization of the first CMO Clinic. It has been a pleasure to participate and listen to the top-level speakers who have given us a very broad overview of digital transformation and its impact on marketing ”.
Pablo Sanchez List
CCO / CMO of L’Oréal Mexico
“CMO Clinic represented a break in training for those of us who develop this position in companies with a presence in Latin America. The speakers and the content were of a high level. We were able to discuss the challenges of this position in the new world and hear the opinions of talented colleagues. I especially highlight the participation of Antonio Lucio: it was a luxury to have him in this program ”.
Iara Sedaca
Analytics & insights director of Procter & Gamble Argentina (did the course as director of customer, marketing and pricing at Walmart)
“Having participated in the first edition of the CMO Clinic gave me the opportunity to be part of a meeting point with excellent professionals who allowed me to have new views and challenge paradigms. I take new concepts, many questions and a certainty: ‘The opposite of courage is not cowardice, but conformity’ “.
Rosario Torterola
(attended when he was regional marketing manager for Latin America and the Caribbean of Moët Hennessy)
“A luxury to have been part of the CMO Clinic. Big speakers and good reflections that undoubtedly force us to go further in our role as agents of change within organizations ”.
Lucas Turrado
Apple Chile partner communications (attended when he was marketing director of Anheuser-Busch InBev Chile)
“The quality of the speakers was top notch. Very inspiring. And it was also very enriching to be able to share experiences with other marketing leaders from different industries and countries ”.
Emilia Villamarín
Marketing director for Peru and Ecuador, Frontline Latam of The Coca-Cola Company
“Sharing thoughts and connecting with leaders in the region elevated our conversations. The themes were a challenge for all, in the background and the way in which each one sought to get the most out of his area in the industry that we handle ”.
Martin Watson
Senior director / head of marketing Latam South (Brazil, Chile, Argentina, Uruguay, Paraguay and Bolivia) at PepsiCo
“Disruption, ideas and knowledge in its purest form. Our discipline is undergoing a monumental transformation and to be hand in hand with thinkers and makers of this change was undoubtedly something unmatched ”.
Carolina Wood
Marketing Director of Raizen Argentina
“At the CMO Clinic we delve into how the role of the CMO is becoming more and more comprehensive and how to do the catch-up with digitization in a world that changes so fast ”.
Claudio Yakimovsky
Marketing director South Cone de The Clorox Company
“The speakers They were world-class: they not only inspired, but showed concrete tools to transform businesses and grow. It helped us to empower ourselves as agents of change and growth in our organizations ”.
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