Clyde is launching a new campaign and is relying on clear messages and smart presentations. With the Zurich agency POP and the guiding principle “You just have to drive yourself”, the Swiss e-car subscription provider is underpinning its leading position in the market and showing how uncomplicated and flexible electromobility can be.
Editorial – October 27, 2024
Clyde makes e-mobility in Switzerland easily and conveniently accessible: from insurance to service and taxes to tires and motorway vignettes, everything is included in the price of the provider’s e-car subscription – and even electricity if desired. The two new image spots that Clyde produced together with the POP agency emotionally showcase the central idea “You only have to drive yourself”. They take the audience on a relaxed ride away from the everyday hustle and bustle and towards the freedom and ease of a flexible electric car subscription.
The visual storytelling is accompanied by four expressive visuals that playfully underline the key advantages for consumers – simple, flexible, sustainable and no paperwork. A selection of sales assets complements the campaign and offers potential customers concrete insights into the comprehensive Clyde portfolio.
By the end of the year, the campaign will be broadcast widely on digital channels such as YouTube, programmatic display, native advertising, Google Ads and social media. Clyde remains on course to position its electric car subscription as an uncomplicated mobility solution of the future.
Responsible at Clyde Mobility AG: Fabian Huber (Project Management, Head of Marketing), Livia Decurtins (Project Management, Marketing Communications), Chris Doerschel (Brand Design), Vanessa Gaggioli (Digital Marketing Specialist). Responsible at POP: Michi Benz (strategy, text, consulting), Roli Hofer (creative direction, design); Production of image spots: Tom Brunner (director, DOP), Damian Derungs (1st AC), Jonas Stirnimann (Keygrip, Car Rig), Simon Hardegger (color grading), sound mixing: Brautsound GmbH; Footage: Alpinceracer. Media: Webrepublic, Yannick Vollenweider (media strategy, consulting), Annalena Koos (project management)
