Ancient folklore around the world has the imprints of gods and animals, and these legendary creatures in myths are engraved with the unique imprint of culture. This time around, street brand CLOT takes “ALTERED BEAST” as their theme, adhering to the never-ending creativity of creating mythical beasts, and brings a new autumn and winter 2022 series. Edison Chen has even invited visual artist Tetsuya Nagato to create promotional photos. , which were created by the famous actor Yōsuke Kubozuka and the well-known model Kozue Akimoto appeared together to perform.
Edison Chen, founder and creative director of CLOT shared: “The inspiration for this creation comes from the concept of wild mix and match. I am a fan of history who loves Egyptian culture and idols with various animal characteristics are the most fascinating images. of the period. One. To truly understand this culture, you have to let go of all your preconceptions and try to understand what they are trying to portray. When I was thinking about this fall winter collection, in addition to thinking about clothing direction, I was more focused on thinking how to convey the whole creative concept; the keywords ‘mashup’, ‘stitching’, ‘weird collage’ came to mind. Nagato created many bizarre collages that fascinated me when I visited Japan. Nagato’s art exhibition, it was decided that he would shoot promotional videos for the series and his style matched the concept very well. “
The CLOT 2022 autumn and winter series “ALTERED BEAST” brings a range of apparel such as t-shirts, sweaters, shirts, coats and hats, all mixed with rich animal prints and contrasting colorful colors. In addition, this season also launched lifestyle accessories such as water bottles, pillows, blankets and badges.The design is also embellished with unique animal totems that echo the theme. The series will launch on JUICE’s online and offline channels one after the other starting September 16, and interested readers may want to pay attention.
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