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Cristiano Ronaldo is in great form. In football and on a personal level. The Portuguese star has reached the age of 18. 900 goals in his professional career. And as for his personal brand, the footballer is managing to capitalise on his entire wealth.
His role within the business. Now she has the help of Georgina and her 62 million followers on InstagramThe latest from Cristiano Ronaldo has been the creation of a channel Youtube.
Looking for the billion euros
While Cristiano Ronaldo has been breaking records on the pitch throughout his career, he is also doing so in the business field. In his debut on his YouTube channel, his channel registered audience records. In just two weeks, Cristiano Ronaldo has already reached 58 million subscribers on the aforementioned channel, leavingback to Messi who has 3.4 and leaving the continuous fight that exists between the two without color.
Being among the most followed also helps. He stands out on Instagram with 638 million followers, compared to Messi’s 504. Selena Gomez (429 million), Kylie Jenner (400 million), The Rock (397 million), Ariana Grande (380 million), Kim Kardashian (364 million), Beyoncé (320 million), Khloé Kardashian (310 million) and, curiously, the account of the sports brand Nike (307 million). Neymar appears with 220 million euros. No one can overshadow the former Real Madrid player.
In addition to the 58 million on YouTube, he has 638 million on Instagram, 170 on Facebook and 112 on X. Only Instagram’s own account surpasses CR7’s with 672 million followers. And everything indicates that it won’t be for long.
His businesses, such as the Hotel in Gran Vía, a brand of cologne, clothing, a gym… The brand CR7 has grown in recent years. So much so that it is estimated that Cristiano Ronaldo has increased his level of income in his assets with figures that would reach one billion euros.
Cristiano Ronaldo in training with Portugal (Photo: Cordon Press)
Curiosity beyond football
Fernando Lamounier, director of Multibrand Consortiums, explains the phenomenon of Cristiano Ronaldo these years. “It shows that the interest in football It can be a powerful lever to build a personal brand and generate income.“These impressive figures are clear proof of how popularity and online engagement can translate into financial success. For football players, this is not just a matter of fame; it is a strategic opportunity to generate lasting wealth,” he explains.
Joaquim Lo Prete talks about the importance of social networks and how to take care of them in the case of Cristiano Ronaldo. “It is important and essential to have qualified staff who can manage this content in a professional manner, without losing the authenticity of the owners of these accounts, which is what CR7 does perfectly,” says Joaquim Lo Prete, Country Manager of Absolut Sport.
Cristiano Ronaldo, in the Georgia-Portugal match at the Euro Cup (Photo: Cordon Press).
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