–More and more people are demanding higher environmental and social standards from themselves, their communities and their corporations for the sake of our planet and our well-being. This is reflected on Twitter where conversations about sustainable living and “greener” solutions are on the rise and increasingly action-oriented.
Specifically, sustainability and environment issues constitute one of the six key conversation trends that Twitter has identified in its research, The conversation: Twitter Trends, after analyzing billions of Tweets in the last two years that give us a unique information on how the world is changing, while allowing us to better understand the evolution of cultural trends and attitudes that are defining our future today.
Within this section, the climate emergency is one of the most talked about issues in Spain. Although the conversation slowed with the onset of the pandemic, it is increasing again (by 19%) and is more oriented to urgency and action. And it is that despite the growing politicization and polarization with respect to climate change, the conversations ask that companies, governments and communities act, at the same time that we begin to think about carrying out radical changes in our lifestyle to cope with the climate emergency.
Sustainable lifestyle and green consumption is another evolving conversation trend and it’s growing, from veganism to the zero waste movement. By working for a greener society, more people are exploring new diets, shopping habits, and the use of electric transportation. Thus, for example, mentions about local purchases have increased by 167% in our country.
And of these topics, the most used hashtags are: #vegano, #veganismo, #plastic, #plasticfree or shopsmall, some of the voices that drive this conversation the most are @AmigosTierraEsp @concienciaeco, @ecointeligencia, @gonsaenzdemiera or @Arturopdelucia.
As conversations around plastic, the #zerowaste model, energy, pollution, food production and inequality grow, consumers speak up increasingly of the responsibility of large companies with regard to sustainability. Along these lines, the conversation around the 2030 Agenda has risen more than 185%, and the topics on sustainable mobility by 23%; Although the areas of greatest concern to Spanish society are climate manifestos, the commitment to reduce plastic, waste management from large companies, youth activism or clean energy.
Last but not least, another of the outstanding trends is the observation of nature. We are waking up to the reality of the pollutants that have an effect on the things that are closest and dear to us and how hard the impact on nature can be. As the world experiences extreme weather conditions, issues such as temperature, wind, humidity and carbon emissions are drawing attention.
The dialogue around nature and our local environment has increased by 49%; but there is also a greater interest in nature photos (28%) and on biodiversity (12%).
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