You should know that high-end watchmakers and luxury brands as a rule have little sense of humour.
Especially when you touch their products and/or their sacrosanct brand image. As such, as we know, they very moderately appreciate all “meme” Instagram accounts that openly make fun of their watches or their communication…
On the other hand, it must be admitted that in this area, IWC is an exception. We remember an advertising campaign from the 90s in which the brand highlighted its Da Vinci Perpetual Calendar in the following way: “ Almost as complicated as a woman. Except it’s on time “. Other times, other customs.
Naturally, nowadays, such humor would have a devastating effect on the image of the brand, especially on social networks that are quick to take offense and be indignant at the slightest slippage.
Censorship watches. Attention ! No one should say anything out of the well-meaning and political correctness that reigns supreme. At the risk of being pilloried by contemporary inquisitors.
That said, IWC once again proves its quirky sense of humor. Indeed, the brand has just published on its Instagram account a photo of its Da Vinci visibly encrusted but fortunately protected by its sapphire crystal!
An excellent idea, funny and powerful, following the cream cake received on May 29 by the Mona Lisa, herself protected by a thick, foolproof glass.
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