With Claas-Lauritz Lauritzen as a new consultant, Mashup Communications is strengthening its expertise in visual content production and conceptual brand campaigns.
The professional in matters of political campaigns is moving from Scholz & Friends, where he was responsible for the conception, editing and implementation. “After several years in political communication for ministries, the Berlin Senate and associations, I would now like to expand this experience with the approach of brand storytelling,” explains Lauritzen.
As a consultant for Mashup Communications, Lauritzen devotes himself in particular to conceptual and operational media work and content marketing. In addition to current B2B and B2C customers, he will also develop campaigns for associations and public institutions. “We are happy to have gained another specialist for PR and campaign development in Claas-Lauritz Lauritzen. His experience in political communication – combined with our storytelling strategies – will represent an exciting combination for customers from the public sector in the election year 2021 and beyond, “says Miriam Rupp, founder and, alongside Nora Feist, Managing Director of Mashup Communications.
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