SEOUL, Aug. 10 (Yonhap) – South Korean entertainment giant CJ ENM said Tuesday that it will launch a film project addressing K-pop for global audiences to meet the growing demand for content. South Koreans, in association with a star filmmaker from Seoul and a Hollywood production company.
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The project, tentatively titled “K-pop: Lost in America,” was designed to reflect global interest in South Korean content and creators, said CJ ENM, the company behind the 2019 Oscar winner “Parasite” and hit TV series like “Crash Landing On You”, the same year.
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“The project will integrate the popularity of K-pop and the global interest towards South Korean creators, which grew dramatically after ‘Parasite’ swept the Academy Awards in 2020,” he said, adding that they want the project to raise value. of South Korean content, including K-pop, and help talented South Korean creators boost their global presence.
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Director Yoon Je-kyun, who has filmed South Korean blockbusters such as 2009’s “Haeundae,” and 2014’s “Ode to My Father,” will take the helm of the film about a boy band. K-pop, according to CJ ENM.
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Noted Hollywood producer Lynda Obst is also involved in the project, out of her love of K-pop and Korean culture, the firm said. Obst has co-produced successful films such as 2014’s “Interstellar” and 1997’s “Contact” and has won Oscars, Golden Globes and Emmys.
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Yoon plans to hold auditions this month to cast the lead actor, who will play the role of a member of a K-pop boy group, and will recruit popular entertainment artists from South Korea and Hollywood to appear in the film.
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The firm said it is also seeking cooperation with global studios to produce the project.
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