City Lights’ digital screens have been an integral part of downtown Zurich for many years, according to a statement. The over 60 screens would be regularly booked for national and local campaigns and would achieve a good reach in the city of Zurich.
Part of the inventory can now also be booked programmatically, as they say. Jürg Knecht, the owner of City Lights, is taking “another important step into the future”.
In collaboration with Webrepublic and Zurich Airport, the first campaign was realized at the end of September and will run until the end of the year. The airport opening times campaign will now also be visible in Niederdorf alongside other screens in the city. There are currently four locations, which can be found on Spitalgasse and Zähringerplatz, among others.
According to the announcement, the PDOOH offering is constantly being expanded. Most City Lights screens should be bookable programmatically by the end of the year.
«It is important for us to expand the range of screens that can be booked programmatically in order to achieve the highest possible reach with our DOOH campaigns. “We are very pleased that we can now book the screens in Niederdorf for our customers programmatically,” says Pablo Büttikofer, Senior Specialist for OOH and Print at Webrepublic. (pd/cbe)
2023-10-04 20:34:49
#City #Lights #Inventory #bookable #programmatically
